Hansa is a founder-first firm that invests, incubates, and accelerates web3 networks & protocols on Arweave.Find out more: https://www.hansa.network/

Web3 gaming studio founded by veterans of category defining companies like Electronic Arts, Apple, Roblox, Lucasfilm, and Supercell.Notable backers include Play Ventures, Cadenza Ventures, Coinbase Ventures, Solana Ventures, and Animoca Brands.

Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD.Founded in 2011, Kraken was among the first to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services under one roof. Trusted by over 13 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 18th in Newsweek’s Top 100 Most Loved Workplaces in the UK showcasing how the platform offers one of the most compelling employment opportunities.Forbes - #3 Top 30 Companies for Remote Jobs in 2024Newsweek - #12 Top 100 American Most Loved Workplace in 2024Newsweek - #14 Top 100 Global Most Loved Workplace in 2024Fortune Crypto 40 - #3 in CeFiForbes - Top 30 Companies for Remote Jobs in 2023

Focus on: ‣Kraken - Creator Strategy, Partnerships‣Cryptowatch - Creator Strategy, Development, Partnerships

Cryptowatch is a multi-platform trading terminal for cryptocurrency traders owned by Kraken. With its cutting-edge features and real-time data, Cryptowatch is designed to be the go-to tool for every level of crypto trader. whether you're a beginner or a seasoned pro, Cryptowatch has everything you need to make informed, profitable trades.

F2K is the leading esports and gaming media company with a full service talent management house. •Led company through the Techstars Accelerator (Sports 2020 T4- Techstars Class 221).•Grew talent network to 1% of Twitch's entire viewership & generated 1B impressions/mo during tenure.•Established the most diverse roster in streaming w/ individuals that identify as women, POC, and LGBTQ+.•Scaled personnel by 300%, hiring other key executives and directors.•Operationalized and reorganized company infrastructure.•Designed, planned and implemented business strategies, plans & procedures.

Sports 2020 T4- Techstars Class 221

Nuanced Company is a talent management company with a roster of artists and creators in live streaming, music, gaming, and web3.Digital Consultancy: bridging Creators & Emerging Spaces.Focus on:‣Strategy: New media, digital influencers + content creators‣Development: Business + Brand‣Optimization: Growth & Platform

Rally is a spinout from Forte, a comprehensive technology and services platform that provides developers tools to easily design, integrate, and support thriving blockchain economies. Notable backers of our sister companies include Andreessen Horowitz, Battery Ventures, Canaan Partners, Coinbase Ventures, Ripple and 1confirmation, among others. ‣Lead & defined Creator strategy + vertical targeting as the original project team (employee #21). ‣Created the infrastructure & pipeline to bridge Streamers, Entertainment talent with blockchain/crypto technologyFocus on:‣Creator, Revenue, & Partnerships Strategy‣100+ Creator growth within 2 months of first approach [Taki]‣Program Execution & Management‣Growth: 2X MoM DAU of 1st party app [Rallyboss]◦Identify potential partners based on product goals and market needs for growth across Rally products.◦Serve as internal advocate within Rally for partners, including working with Executive and Product teams◦Initiate, negotiate, and project manage high priority partnerships. Manage multiple relationships in the streaming, technology, and key interest verticals, managing prospects through the deal pipeline, and negotiating larger revenue opportunities with existing partners◦Work cross-functionally with product, engineering, legal, and community to launch Rally products and partnerships.◦Research, identify, and engage new entrants in the streaming, crypto/blockchain, and tech fields to accelerate digital product innovation and enhance digital solutions in the areas of streaming tools, internet of things (IOT), data insights and analytics, business processes, and more

Focus on: Rally Network

Acquired by United Talent AgencyEveryday Influencers (EIMGMT) is a leading esports management firm representing top talent such as Imaqtpie, Pokimane, Scarra, and Disguised Toast, across multiple platforms and verticals. With expertise in overall brand building, talent development and monetization strategy, EI has the largest exclusive roster of live content creators and personalities in esports.Focus:‣Brand & Talent Awareness‣Brand & Talent Development‣Thought Leadership‣Owned & Operated Development‣Media Relations‣Analytics & Data Sourcing: Market Research‣Influencer Marketing

Acquired by United Talent AgencyPress X is a brand partnership agency at the cross-section of gaming and pop culture that helps brands and advertisers join the massively growing influencer marketing landscape. Focus:‣Investment‣Brand Awareness‣Brand Development‣Thought Leadership‣Media Relations‣Owned & Operated Development‣Analytics & Data Sourcing: Market Research

Develop digital + monetization strategy, marketing, social growth, paid ad solutions, & shape strategic relationships with influencers/brands.◦Optimize, implement, and design paid ad campaigns (3rd Party API technology & Power Editor) against KPIs◦Consult new business for digital campaigns, strategic frameworks, key metrics, and tactical approaches to driving customer AR: overall creative and social media strategy ◦Build and frame the O&O infrastructure of the department w/ VP◦Develop best practices per platform for internal & external use◦Solidify internal day to day process for team (guidelines, core values, optimization etc)◦Manage multiple partnerships (celebrity, network influencers, and new business brand partners)◦Manage celebrities/influencer’s relationships to strengthen brand strategy, engagement, and monetization◦Provide guidance support (Content/Tech/o&o/BD/Sales), analysis and feedback with internal/external partnersFocus on:◦Investment◦Owned & Operated channels growthDevelopment of channel health through a mix of organic content (Pics + Articles), paid ads, and community engagement:‣Facebook fan growth of +2277% over a 6 mo. period [History in Pictures]‣Facebook fan growth of +40% over a 4 mo. period [Coolest Tats]‣Instagram follower growth of +179% over a 7 mo. period [EarthPix][Exceeded month over month visitor (+10%) & growth (3%) KPIs]◦Ad servingRun simultaneous paid campaigns to improve content quality + page health for network influencers and owned properties through Power Editor/Ads Manager.◦Distill audience consumption rate to hyper target and reach the maximum number of fans for quality engagement.◦Social network optimizationRigorous A/B testing content, keep an active dialogue with community, analyze+understand relationship between content consumption and audience retention◦New business & partner relationsBe the connective tissue and support for influencers looking to align themselves with the All Day brand

Lead global social media strategies through digital content creation, live-event activations, and fostering team/player relationships to shape Azubu's digital presence and business development objectives. Create best practices to be a social media leader in esports.◦Develop & execute global marketing & PR strategy for product launches & announcements◦Deliver against KPI’s against audience aquisition & retention to support sales & revenue objectives◦Manage & strategize: community management, social analytics, monitoring & measurement; SEO/SEM; digital research, benchmarking/tracking KPIs◦Create event centric experiences (Dreamhack, E3, CES) for product + brand awareness◦Create ambassador program leveraging key influencers in the esports community by owning the relationship and developmental process for furthering the brand◦Build internal & forward facing social media best practices◦Work with professional esports organizations/teams/athletes to advise and coordinate around on/offline events, social media platform audience growth, and community engagement◦Ideate and activate region specific content to lift own brand + professional organizations' global reach and affinityFocus on:◦Social property engagement & growth:‣Established best practices and frameworks for individual social media platforms ‣Built analytics/metrics reporting against KPIs◦Shaping relationships with community & influencers◦Developmental opportunities against various social network + paid mediums◦Strengthening Organic growth:‣Organic Twitter follower growth of +31% over a 4 mo. period‣Organic Facebook fan growth of +21% over a 4 mo. period‣Organic Instagram follower growth of +193% over a 4 mo. period

Acquired by DisneyRun digital & monetization strategy for the top YT Creators. Integrate digital marketing into YouTube shows by innovating new & creative ways to use social platforms, digital content to tell stories, and interact w/ audience. Develop social editorial plans and content for company stakeholders, talent, & show production. ◦Manage and strategize: community management, social analytics, monitoring and measurement; SEO/SEM; digital research, benchmarking/tracking KPIs◦Develop digital media content/strategy for framing effective deployment of content on talent/Owned & Operated social properties◦Established tracking of paid social media drives to measure the effectiveness of talent Social -to-YouTube drives◦Built frameworks of social media metrics reporting, analytics, & influencer marketingFocus:‣Facilitation of marketing KPI's for Disney acquisition‣Building the foundation of company/verticals'​ social media analytics measurement and best practices‣Developing/recommending engagement opportunities through New Media/New Social platforms/features to test & leverage◦Created standard practice to explore and implement Facebook video across all O&O verticals to convert & drive views from Facebook to YouTube‣Commercial Sales & Branded Entertainment (Pepsi, CoveredCA, Macy's)‣YouTube Verticals (Tech, Auto, Fashion, Fitness, Science, Comedy, Family, Gaming)‣Digital management of the #1 Gaming channel on YouTube: Polaris◦Launched CoveredCA: Secured 100M+ social impressions through Maker Studios talent videos/social pushes, #GetCovered #TellAFriend hashtags, and CoveredCA’s own drives ‣2014 Streamys: Best Public Service – YouTube Stars Talk Health Care at the White House ◦Comic-Con 2014: Managed complete lifecycle from marketing plan, on the ground event activation, to metrics/analytics wrap up. Secured 30+ million social impressions through Maker Studios talent and Owned & Operated channels via video/social pushes, #MakerLIVE.

Create compelling online experiences with maximum potential for word-of-mouth sharing. Develop social and digital marketing strategy with online influencers/vendors. Experienced with consumer, tech, and gaming industries. GolinHarris named 2013 Large Agency of the Year by Holmes Report.Focus on:◦Social branding and community management (Farmer John, Nintendo (NOA), Toyota, McDonald's, Meth Project, Chateau Ste. Michelle, California Strawberry Commission)◦Influencer marketing across partners' activations & campaigns◦Manage and strategize: community management, social analytics, monitoring and measurement; SEO/SEM; online media buys; digital research◦Lead competitive monitoring for consecutive E3’s (2012-2013) with a small team, for 1 of the Big 3 console gaming companies, reporting directly to Americas/Japan C-Suite Executives◦Communicate and deliver the value of digital communications across integrated platforms◦Ideate and develop digital media content/strategy for effective deployment, used for pitching Agency capabilities winning 10+ accounts based on digital initiatives alone◦Actively cultivate business development through ghost blogging, presenting new research, and creating visual content from events/conferences.◦Developed frameworks for the West Coast Bridge, a global Real Time Marketing (+ Social Media Command Center) network delivering results across earned, owned and paid media

Provide direct digital and administrative support for Digital Director and related teams.◦Created and recommended social media audits to provide metrics for clients to act on◦Measured effectiveness of social media tools for company acquisition◦Compiled and wrote daily report for client opportunities to distribute to all Western branches Managed social media channels lifecycle for clients' brand awareness and sentiment analysis Applied tools and technologies to meet specific business needs, and clearly articulate the value of digital communications across integrate communications programs

Consulted on the best uses of social media strategies to create brand awareness and managed web content for maximum exposure. ◦Created framework for social media strategy implementation in social media constructs◦Managed Drupal CMS for increased efficiency and organization◦Established rapport with online influencers to sustain and build online reputation leading to a City proclamation by Davis, CA, Mayor for the need of companies like AHW & 200+ attendees