Digital Marketing & Ecommerce Manager
South Jordan, Utah, Us
As the Digital Marketing & E-Commerce Manager for Western States, I led digital strategies to optimize online presence and drive revenue growth across multiple hospitality brands. My role included many key responsibilities such as:- Managing property listings across major OTA platforms (e.g., Booking.com, Expedia), ensuring accuracy and optimization for search visibility and conversions.- Developed and executed comprehensive e-commerce strategies tailored to individual properties, ensuring alignment with business goals and market trends.- Monitored key performance metrics (KPIs) and implemented dynamic advertising strategies, increasing direct bookings and reducing reliance on OTAs.- Partnered with property managers, sales teams, and revenue managers to align digital initiatives with on-ground operations.