Co-Founder, Head Of Product
Boston, Massachusetts, Us
About Social Fulcrum:*At the time of the sale, was the world's largest AI centered Facebook/Instagram only agency.*Grew team to 25 people, revenues to $4.5M, and client media to $50M/year.*Won 2x “Inc 500” awards, 2x top 5 “Boston Fast 50” awards*Firm was sold to Target Data (now Aisle Rocket) in in October 2019About My Role:*Ran Research & Development, Product Development, and Account teams.*Developed & deployed foundational tools in Ad Analytics, Machine Learning of Ad Creative, and Ad Incrementality Testing.*Collaborated with Facebook’s product management teams, co-wrote with Facebook Product Managers 2 of 4 product specs for Facebook’s 2019 retail tech roadmap.*Managed relationships with Bain & Co and all of our Fortune 1000 clients.