Promoted to position to develop and implement core strategy to ensure successful delivery of assigned product portfolio and new product development. Manage the product lifecycle of a $50 million portfolio in collaboration with cross-functional teams from concept to delivery. Brands: Craftsman, Stanley, Stanley FatMax and Porter Cable.• Strategic Planning: Develop the ongoing 3-year product roadmap strategy for complete product offerings based on market trends, price points, customer needs, and market gaps to create value and differentiation.• Product Line Development: Collaborate with engineering, channel, manufacturing, supply chain, brand, finance, legal and sales throughout the development and manufacturing process for executional excellence from concept to delivery.• New Business: Spearheaded the launch of the Craftsman “RP” brand, obtaining $8.8M of organic sales growth YTD 2022 (Sept).• Business Growth: Grew Systems and Expansion categories by 54% reaching $50M across Batteries, Chargers, Lighting and Audio.• Margin Resiliency: Strategized and executed the development of a more cost-effective charger for combo kits resulting in productivity savings of $684K (12 months) for all existing kits and $1.20 for each future kit.• Leadership: Mentor, train, manage, and motivate new hires in all aspects of the product development cycle.• Product Excellence: 2022 Pro Tool Innovation Award finalist.

Recruited to develop and grow the $25 million Philadelphia market of THD Stores. Responsible for driving brand recognition, manage operations, sales, and marketing. Brands: DeWalt, Stanley, Porter Cable and Black & Decker.• Sales Growth: Responsible for a 25-store territory where I increased the POS $3.8 million dollars during my tenure.• Performance Excellence: Consistently top-5 performer during quarterly sales competitions measuring sales lift in THD.• Business Development: Leveraged district level KDM relationships into premium brand merchanization within THD. • Process Implementation: Educated THD/MET associates and prospective customers on new products and procedures.• Work Efficiency: Innovated the role with dozens of best practices allowing my team to operate efficiency and effectively.

Recruited to learn how to run a successful business, gain leadership skills and competed with fellow interns within a fast-paced competitive environment.• Integrative Training: Completed the rigorous corporate training program encompassing sales, marketing, customer service, operations, and finance. • Business Acumen: Responsible for selling direct to customers, managing cost controls, reading branch P&L statement, and understanding what it takes to run a profitable business. • Marketing: Actively marketed to local business partners services for commercial-fleet and consumer rental programs.• Top Performer: Finished second in sales, fourth in overall management training performance (98 interns).• Public Speaking: Received national award for most outstanding speaker.