Empwr.ai is an AI powered meeting assistant targeting enterprise SaaS customer. I'm leading paid aquisition marketing and lifecycle marketing to drive actication and retention.

I specialize in Growth Marketing and have worked with clients in a variety of industries including EdTech, On Demand Services, and Business Consulting. I typically work with clients on project ranging from growth strategy & process implementation to technical SEO audits, PPC, analytics, marketing automation and conversion optimization.

First hire to establish a new growth marketing practice at Vokal, I leveraged existing client relationships to foster growth initiatives while building new client engagements. My role a player-coach managing a team of 8 growth marketers and analysts working on client projects while setting strategy for the business and leading projects with top clients. My work focused on architecting and analyzing data and Martech systems, data-driven CRM programs, conversion rate optimization, and PPC.• Created and implemented growth models to align acquisition and growth strategies with client benchmarks and metrics.• Digital Engagement in Professional Association Sector: Leveraged usage data to plan and optimize member communication to increase content consumption measured by pages per session by 20%• Direct-to-Consumer Transition for Building Products: Led a successful transition strategy from B2B to D2C,optimizing online engagement and driving product-market validation, increasing landing page conversion rate by 45% and reduced CPL by 60%• Mobile Optimization: Developed a mobile ordering application, enhancing user experience byimproving onboarding processes and reducing cart abandonment through strategic testing and notifications.• Manufacturing Digital Monetization: Modernized digital advertising and targeting capabilities, significantly boosting digital ad revenue and enhancing sales team effectiveness.• Restaurant Chain CRM Optimization: Utilized CRM data to drive customer activation and reduce churn,significantly increasing in-store traffic through targeted communications.• Retail Food Service Marketing Strategy: Improved customer retention through an effective omnichannelmarketing campaign, focusing on quality content and targeted ads.• Healthcare Lead Generation: Redefined lead generation strategies, cutting cost per lead by half by focusing on targeting high-value audiences and maintaining profitability.

First growth hire at Vokal. Provided solutions to clients interested in integrating growth marketing techniques into their companies and products. Worked to develop growth plans & experimentation backlogs including benchmarks, to analyze potential improvements and identify low-risk / high-reward opportunities. Designed product health dashboards for multiple clients, offering contextual insights to determine the viability of growth through feature development or initiatives. Developed landing pages using Webflow and Unbounce and managed Paid Acquisition campaigns for a variety of industries.• Drove traffic at 4x CTR benchmark for a product market fit test for a home goods manufacturing company• Increased opt-in rate for in-home delivery app by 30%

First growth hire tasked with leveraging data and product led growth strategies to bring the company from initial traction to product market fit. Launched a Lead Generation Campaign to bring qualified buyer leads through Facebook, Google, and LinkedIn, reducing CPL by 45% over four months. • Launched a Lead Generation Campaign to bring qualified buyer leads through Facebook, Google, and Linkedin, reducingCPL by 45% over four months.• Designed a system of Growth and BI dashboards, enabling easier investor and board communication. •• Utilized CSS and JavaScript to create multi-step forms and wizards, elevating conversion rate by 400%.• Developed and tested a system to plan, track, and report on growth experiments, increasing new user activation by>75%.Created a sales enablement system using HubSpot and combined internal data to HubSpot properties and custom events, effectively marrying data generating by HubSpot with live app user data.

I worked with Digital Intent clients on growth projects. While many see growth as a new way of talking about acquisition & marketing, we like to think of growth as holistic process using strategies to drive growth & engagement across the 5 stages: Acquisition, Activation, Retention, Revenue & Referral. A few highlights of my time at Digital Intent:-Went from 0 to 360,000 downloads and 45,000 DAU in 11 months with a blended cost of $2.50/user for a consumer app developed for a Fortune 500 communications company. -Set up a robust user support & feedback system to respond to 1000 requests/day and transform them into actionable product insights.-Built a 12,000 person email list for people intersted in pre-ordering a luxury homegoods product. -Build & test numerous landing pages & acquisition strategies, messaging & tactics-A/B test new product features-Analyze app & user data to create insights about client success

As part of an instructional team, I lead instructional sessions teaching all aspects of marketing. I am generally in charge of leading sessions as well as customizing teaching material on SEM, PPC, conversion rate optimization and marketing analytics. I also teach SQL for Marketers.

Brad’s Deals helps millions of shoppers save money by publishing the best deals from 4,000+ retailers, expert shopping tips, and credit card hacks. As part of the acquistion marketing team, I help manage paid user acquisition efforts and manage a monthly budget of over $1 Million on a variety of channels. I am generally responsible for managing search marketing, display networks and social media marketing. My biggest success have come with controlling the cost for acquiring subscribers and acquiring higher quality subscribers while not sacrificing quantity. I am constantly testing and iterating to continue subscriber and revenue growth.

Startup Institute is a career accelerator that helps train professionals to land on the ground running at startup companies. In the technical marketing track, I'm most focused on building my skills as a growth hacker being able to run a full campaign from gathering data, running AB tests to being able to do some development work to get the campaign off the ground. I am doing project work with L Street Collaborative. I am a member of the team that won the IdeaHack challenge by providing the best branding and outreach solution to a non-profit volunteer based social media platform.

• Analyzed application usage and new user registrations to identify changing travel patterns and target business development efforts• Transformed progress reporting and program analytic procedures to create the most accurate progress reports and remove vanity metrics• Explored the usage of public open data as additional material for business development efforts• Prepared business development plans based on spatial analysis of parking availability, traffic levels and past client experiences • Conducted user surveys to best optimize the software and product• Collaborated with employer partners to find ways to best optimize the software to enable a successful deployment• Worked with marketing and outreach teams to provide the best, most sellable product to employers • Oversaw development of a CMS system for the application to extend the software’s use to corporate partners. • Conducted pitch meetings to employers to demonstrate the ability of the application to work with a corporate skin• Prepared reports on traveler perception of the program • Managed the development and presentation of a full featured online park and ride map• Researched best practices for new module and feature development• Participated in A/B testing both deciding the variables and analyzing the results• Worked with software developers on software specs, delivery dates and develop a plan to transfer data accurately and preserve user preferences while providing a seamless transition • Performed software usability training sessions for staff users as well as employer partners and used feedback to make adjustments to the user interface

• Provided carpool matching service and mass transit directions to commuters interested in transportation demand management services. • Performed data entry of interested commuters into a mass transit database. • Developed bike-buddy commuting program.

• Assisted zoning office staff with permits and occupancy applications• Provided background research on neighborhood zoning and historic districts to staff planners

• Organized community outreach events to educate transit users about upcoming service changes• Managed a letter writing campaign to local officials outlining the needs for sustainable transit funding to avoid service cuts and reductions