Noah Masterson Email & Phone Number

Austin, TX, US

Colorado Springs, CO, US

Provide strategic and operational support to the Marketing department, including vendor management, work orchestration, systems integrations, ROI measurement, and website operations.

We employ several different coaching modalities, but our go-to is “Co-Active” coaching, which is all about forming co-equal partnerships to address life’s challenges.

Austin, TX, US

• Own multiple global functions serving six different Business Areas within a complex, matrixed organization.
• Managed tech stack for global marketing: Web CMS (Drupal), marketing automation (Marketo), budgeting (Allocadia), shared file management (SharePoint), project management (Adobe Workfront), systems integration (Adobe.
• Onboarded Adobe Workfront Fusion and developed multiple automations to greatly simplify manual processes and create operational efficiency.
• Navigated multiple complex budget agreements between internal stakeholders and external contractors and agencies.
• Developed Marketing Analytics as a core function of the global marketing team, providing actionable campaign metrics to internal stakeholders.
• Led redesign of corporate website, which increased leads and revenue by 50%.

Austin, TX, US

• Upon promotion in 2016, received additional responsibilities, including the following:
• Global SEO strategy: managed internal and external resources to ensure all webpages were optimized for search engines.
• Content strategy: upheld editorial standards on the corporate website and ensured maintenance of a consistent brand voice.
• Internal communications: oversight and maintenance of company intranet.
• Operations: Onboarded and administrated Adobe Workfront as companywide project management and ticketing tool.

Austin, TX, US

• Managed team of web developers, designers, content managers, and external agencies/contractors. Oversaw all web design and development for multilingual corporate website, ancillary portals, and mobile applications.
• Restructured team to promote top performers and create opportunities for career advancement.
• Led major overhaul of corporate website, with focus on demand generation and mobile responsiveness. Increased traffic to newly designed solutions pages by 99%.
• Developed dashboard to track leads and revenue back to individual webpages.

Round Rock, Texas, US

• Team lead for four Dell program managers and 25 Mumbai-based web contractors. Developed and implemented scalable processes for publishing web content in 10 languages and 30+ countries, targeting enterprise IT managers.
• Developed technical standards for redesigned Dell Services website, enabling three-click navigation for website visitors and push-button global syndication for CMS users.
• Identified and deleted 250,000 outdated webpages to improve customer experience and reduce legal risk.
• Developed new analytics dashboard, enabling executive stakeholders to quickly research customer behavior.
• Led integration of content from websites of four acquired companies, greatly simplifying the sales funnel and improving customer experience.
• Established new team structure, enabling entire team to attain or exceed quarterly goals.

• Strategic consultant and project manager specializing in web development and marketing for financial services and technology companies. Clients included Altegris Investments, Calvert Investments, and Modwest Web Hosting.
• Guided online launch of Altegris’s first mutual funds, which soon comprised over $1BN in assets.
• Helped improve customer retention by 25% via the development and launch of new pricing options for shared hosting customers.
• Increased engagement and online signups by identifying markets and developing low-cost PPC campaigns using Google, Facebook, and Reddit.

Washington, DC, US

• Promoted to lead Calvert’s award-winning e-commerce team and charged with overhauling its website. Managed a cross-functional Marketing/IT team and external resources. Oversaw all creative direction and design.
• Managed website redesign featuring a flexible, standards-based infrastructure.
• Developed website registration process that was first of its kind in the financial services industry, increasing leads from zero to hundreds per month.
• Overhauled popular web application, “Know What You Own,” greatly expanding its functionality.
• Developed regular web analytics reports and sales dashboard to deliver actionable user activity information.
• Ran Google Adwords campaign for launch of new mutual fund, capturing over 1,000 leads.

Washington, DC, US

• Managed production of marketing materials, from concept to printing to posting online. Also responsible for maintaining brand standards in all internal and external communications.
• Developed actionable reports on literature usage, providing managers with data needed to prioritize projects.
• Developed production and usage metrics for inclusion in reports to Calvert’s Boards of Trustees.
• Managed rebranding of all marketing materials, from brochures to building signage.

San Antonio, TX, US

• Oversaw production of all marketing communications through all mediums, including annual and semi-annual reports, sales literature, shareholder reports, corporate brochures, advertising, and sales presentations.
• Managed in-house staff of graphic designers, marketing coordinator, and Web developer.
• Developed landing pages and managed search engine marketing (SEM) campaigns to deliver leads to our sales department.
• Wrote President’s letters for annual and semi-annual reports.
• Used homegrown content-management system to maintain content on company Web site.

Bsc, Communication

Leadership Development Certificate