Act as strategic lead for media planning (campaign and channel) for high budget key international multi-channel accounts as well as lead and support large internal multi-market account teams. Partner with VP and C-Suite level client POC’s on strategic planning initiatives to ensure the client’s growth goals are understood, met, and that the client team is educated on tactics.

Lead and support strategic initiatives (SEM, paid social, programmatic media, etc) for large mid-market or enterprise level multi-channel accounts (B2B and B2C) and the corresponding internal agency account teams, cultivate and manage client relationships, as well as lead and support an internal team of account leads with their own books of business.

I serve as the main point of contact and client team lead by supporting analysts and account managers efforts across accounts as well as serving as the main point of contact for our partners while developing deep relationships with them. I drive overall account strategy, forecasting, and planning, as well as analyzing performance data and guiding optimization strategies to hit KPI goals.

Managed internal processes for reporting, account strategy, internal project management systems, and team management. Work directly with clients and account team on paid search and paid social accounts ranging in spend up to $650k per month. Ultimately responsible for the results for paid search and social clients, directing overall strategy on accounts, and cultivating deep relationships with managed client account stakeholders.

I lead and support our internal SEO, PPC, and Client Relationship teams in order to provide our agency's clients with an epic experience that is focused on both building a long-term meaningful relationship and the results that we provide. Day to day, I worked with members of each team and worked directly with our clients to help them understand the value our team provides and had conversations via phone, email, text, or Facebook to further solidify our relationship with them. I have extensive experience in calmly approaching client concerns, escalations, and am able to use my direct knowledge of the digital marketing landscape to effectively walk clients through both the 'why' and 'how'.

Lead the paid advertising teams and efforts for all digital platforms. Worked with internal teams to create account management, reporting, and client communication structures. Worked with leadership team to develop internal KPI’s and account monitoring processes to identify account optimization opportunities and at-risk accounts. Lead communication efforts with all paid advertising clients and acted as the strategist and main point of contact for all paid advertising clients. Worked one on one with account managers to develop and implement strategy and troubleshooting at-risk accounts.

Worked with local business clients and managed their accounts for both SEO and PPC. Responsible for developing strategy, implementing, and updating the client on progress and results. Extensive time spent optimizing websites built primarily on the WordPress platform but gained exposure to numerous website platforms. Developed optimization strategies, content strategies, local listings strategies, reputation management strategies, and set up conversion tracking using Google Ads, Google Analytics, and Google Tag Manager. Built, managed, optimized, and grew Google Ads accounts for local businesses. Advertising strategies implemented include text ad campaigns, display ad campaigns, retargeting campaigns using customer lists, landing page visitors, and visitors who took specific actions on landing pages.