Conceived, designed, and brought-to-market the Toronto Library Passport, a companion notebook to visiting all 100 public library branches in the city. Oversaw the production of 2,000 notebooks and worked with printers to choose custom paper stocks and finishing options. The Library Passport has been featured in the National Post, BlogTO, the Torontoist, Bloomberg's CityLab, and MentalFloss. Interviewed for televised CTV News segment and for 680 News/Classical FM radio segment.Created and designed "the Yellow Line," a set of Toronto related greeting cards. Interviewed for live radio interview on CBC Radio One's "Here and Now" with Gill Deacon.Designed and developed online storefront using Wordpress and e-commerce platform WooCommerce.

Speaker at RGD Creative Directions Conference - Feb. 2022Presentation on the intersection of health and designRedesigned the website for Eaglecom, giving the direct response television fundraising agency a fresh, modern, and responsive design. Development and Wordpress integration currently in progress.Designed on-brand materials (factsheets, presentations, brochures, online assets) in English and French and designed/developed responsive email campaigns for BMO, BMO Global Asset Management, and BMO Exchange Traded Funds. Provide on-demand development, design, and support for websites including BMO GAM’s ETF Dashboard (bmoetfs.ca), BMO GAM’s Insights Newsletter (bmogamadvisor.com), Aston Hill (astonhill.ca), Association of Ontario Land Economists (aole.org), Strongco (strongco.com), Eaglecom (eaglecom.org), and several other small business clients.Designed large-scale tradeshow signage and one-sheet for retail software company, daVinci, elevating their tradeshow display and branding from the previous year.

Designed UI and UX for desktop, tablet, and mobile devices Provided “best practice” interactive design solutions to Art Directors, Account Managers, and ProducersIntroduced HTML, CSS, and responsive frameworks into the design processProvided HTML/CSS and PSD style guides to developers to ensure design consistencyEnsured design materials adhered to existing standards for global brands such as Honda, Acura, RBC, Stella Artois, Tylenol, Listerine, KFC, and Pizza Hut

Rebranded Eaglecom, a direct response television fundraising company (logo, letterhead, and business card design)Designed and developed a microsite for Link Insurance, featuring a secure application form integrated with Wordpress and Google SpreadsheetsDesigned and developed the website for Hawkins Institute, a workplace placement program for people with autismRedesigned and developed the website for Opera Hamilton, as part of its rebrandingDesigned and developed the website for Dundas Community Services to enhance its profile in the community and increase awareness of services and programs; integrated Wordpress to allow the non-profit to update content themselvesDesigned and developed thrivebydesign.ca, and integrated a content management system (Drupal) under a demanding three-week deadlineDesigned and developed a microsite showcasing Aston Hill’s Portfolio ManagersDesigned the 2012 annual report for the Women’s Legal Education and Action FundDesigned, coded and tested broadcast and promotional emails for widespread deploymentDesigned direct-mail pieces, fact sheets, invitations, and business cards

Participated in user-testing researchDeveloped wireframes and user interface conceptsDesigned large format posters and internal branding materials