Account Executive
CurrentSpearheading client communications across multiple accounts, I manage public relations and strategic communications projects across significant projects throughout California. Moreover, I play a pivotal role in advancing the firm's digital media presence and expertise, including organic and paid social media strategies, digital advertising placements, and related digital initiatives. I continue to practice my media relations skills by building relationships with influential reporters, editors, and related media members and developing engaging pitches to encourage major broadcast, radio, and print media to cover events/stories for our clients.In this position, one notable project involved leading a large-scale project for a prominent electricity provider in the San Bernardino Mountains, focusing on communicating their wildfire mitigation efforts. The objective was to educate customers about the company's comprehensive wildfire mitigation plan, highlighting infrastructure investments and community safeguarding programs. Upon completion of this video, we published it across our social media platforms and prominently featured it on the company's website homepage. Leveraging a targeted paid social media amplification, we aimed to maximize outreach to individuals within the customer service area. With the support of our talented video production team, we created a video that currently is the standard for excellence in video execution and digital media amplification for our firm.