Collaborate with the executive team to establish the overall strategic direction of the company; identify and develop product lines and services to strengthen revenue channels and improve member retention, develop consumer-facing technologies to enhance member experiences, and define go-forward strategies for improving brand loyalty and brand relevance, and develop and implement go-to-market strategy for new boutique fitness product.

CONSULTANT Self-started Consulting EnterpriseIn my current role, I provide business development consultations for the technology industry with emphasis on the development of SaaS software and mobile software, for the health and fitness market. A key objective involves the optimization of user experiences while integrating sales plans for the market readiness of products.My project highlights include:->> Participation in the development of the first consumer mobile app for former employer Fitness Anywhere LLC – TRX on a contract basis. I sourced the vendor for the app development, collaborated with a design firm on the appearance of the feature, and designed the functionality of the app. I also supported the video-audio shoot for the creation of content, and completed refinements of the app through testing.->> Consultation from the fitness industry perspective for Bluepods on a mobile messaging app potentially targeting the education, sports, and fitness markets. I have contributed to the optimization of the user experience, and provided branding.

Key to this assignment, I guided the execution and logistics of professional education courses across 65 countries for a leading global provider of training equipment, education, and programs. I oversaw 300 employees and contractors, and ensured annual revenue of $5M. I facilitated the development of a global network of more than 150 Instructors, as well as licensed products and services. In addition, I created and executed a long-term growth strategy, identified new technologies, and evaluated market challenges. Some of my achievements include:->> Streamlining and migration of legacy business information across multiple branches of the segment.->> Evolution of the TRX prosumer subscription service “TRX Core” to maximize customer distribution while reducing associated operating expenses.->> Opening of new revenue streams through live training events, live education courses across North America and Europe, and entrepreneurial compensation initiatives for distributors and contractors.->> Development and launch of the TRX mobile app with projected first-year sales in excess of $1.5M.

Demonstrating my competency in effectively meeting diverse goals, I supervised operations, product development, and marketing for the Commercial Division of the company to include management and expansion of an $11M sales segment servicing commercial health clubs, corporate wellness, hospitality, and educational institutions. Meanwhile, I controlled North American sales including direct to clubs, as well as national, local, and regional distributors. I conceived and brought to market a suite of licensed services and marketing solutions for affiliated TRX health clubs and fitness facilities. I also introduced and authored Web-based sales training and prospect management processes for North American sales teams.In terms of key accomplishments, I: ->> Drove 14 Sales Representatives to achievement of $11M annual revenue target while controlling operational expenses and exceeding quarterly EBITDA goals for 3 of 4 quarters in 2013.->> Designed and brought to market a portfolio of new licensing products creating the first recurring revenue stream for the Commercial Division, delivering 2-year earnings in excess of $300K.->> Headed the instructional design of a professional education course to capitalize on the demand for fee-based training in clubs, resulting in the acquisition of multiple key national accounts.

Ensuring optimal business development, I created and executed an annual plan to drive national awareness of brand offerings and deliver significant business expansions while supervising the staff of a newly founded luxury destination resort. Supporting the establishment of operations, I participated in the identification of the property’s market differentiation, value proposition, and visual style. Central to its development, I directed a $20M transformation of the weathered hotel and country club into an innovative luxury destination resort to include the creation of a 3-acre, $3.5M physical training center. I launched a CRM system to drive membership conversion and improve new member assimilation. I also designed and established guest services and programs to position the resort in a highly competitive luxury resort market.Some of my key achievements include: ->> Development and facilitation of customized program offerings for corporate groups including Google, Yahoo, Electronic Arts, and Young Presidents Organization.->> Fostering and optimization of partnerships with national businesses, local businesses, and athletes to heighten market awareness and build credibility.->> Capture of $200K in new revenue through revision and relaunch of resort membership programs.

Performing the role of General Manager for 3 facilities of a national chain of health clubs, I realized the completion of 2 turnaround projects and 1 new build for respective annual revenue as high as $1.9M. I created annual business plans and oversaw club operations, membership growth and retention, personal training sales and execution, retail sales, group exercise programming, and purchasing.My achievements here include: ->> Achievement of best performance in the western U.S. in 2009.->> Turnaround of San Francisco flagship club in the face of its possible closure. ->> Outperformance of a 4-year standing record for new member recruitment in a single month and achievement of 130% of personal membership sales targets in the first half of 2011 for the new Montgomery facility.->> Performance in excess of revenue and EBITDA targets for 10 consecutive months and reversal of member attrition from loss of 130 members per month to gain of 12 new members per month at the Van Ness facility.->> Supervision of design and construction of the Cow Hollow flagship club. Championing of local marketing and sales, resulting in on-target financial performance for 5 consecutive months.->> Rank of No. 1 General Manager in the U.S. for revenue generation for 2 months in 2011.

Within this assignment I met the challenge to invigorate the enterprise program and increase penetration in a highly challenging market for the San Francisco link in a chain of luxury health clubs. I drafted a business strategy to meet the needs of San Francisco corporations, including workplace wellness seminars targeting citywide corporations. I designed and presented customized wellness seminars and programs to a broad range of major corporations. I also managed Membership Advisors in corporate partnership processes and account acquisition.Select accomplishments include:->> Attainment of more than 500 new corporate memberships and a partnership with Wells Fargo, the largest employer in San Francisco, through the launch of a citywide Executive Wellness Challenge hosted at the company.->> Expansion of Corporate Partnership revenue by 300%.

Oversee all club operations and direct all departments: Membership Sales, Membership Service, Fitness, Pilates, Group Fitness, Housekeeping, Spa Services and Marketing. Responsible for: driving sales growth, annual and quarterly budgeting, departmental goal setting, annual organizational planning and program development. Provided leadership mentoring and training to all department heads.

My focus for this assignment was operations management of a start-up health club to include team direction and provision of budget control. Setting a clear way forward for organizational goals and operational performance, I established SOPs for all departments, as well as business and marketing plans.My achievements here include: ->> Execution of a plan to appeal to a larger customer base and expedite customer acquisition.->> Partnering with local sports teams and athletic associations to boost brand awareness.->> Integration of Web-based coaching services, increasing coaching capacity while minimizing payroll.

Supervised the day-to-day operations of the largest Spanish language weekly in the San Francisco Bay area during a period of aggressive expansion and re-engineering. Management responsibilities included accounts receivable portfolio, circulation and distribution, administration of financial reporting, all human resource functions; editorial and art production; and office administration.->> Revenues increased by 40% year over year ->> Reduced average days outstanding of accounts receivables by 40%.->> Supervised redesign and re-launch of product.

Supporting the continued success of the organization, I drafted and executed an annual strategic plan while managing 16 Instructors for a destination spa in Baja, Mexico ranked among the Top 10 in the world. Challenged with the retention of its outstanding reputation, I participated in modernization of operations and updating of guest programs. I also performed the role of on-site liaison for major media events.Some of my key achievements include: ->> Collaboration in creation of a plan to enable year-long engagements with guests for the opening of new revenue streams while ensuring customer loyalty.->> Rank of No. 1 Guest Presenter from 1999 – 2001.->> Facilitation of organization’s attainment of award for Best Programs at a Destination Resort from Condé Nast Traveler magazine.

Promoted three times over five years to second highest level of management in organization (reported directly to CEO). Designed and implemented a wide variety of programs and services targeting both staff and members. Recruited and trained staff in: sales, customer service, personal training/nutrition services, and operational excellence. ->> Drove the launch of 16,000 sq ft flagship facility in Santa Barbara area.->> Launched company-wide profit sharing program producing 15% increase in annual net revenue->> Planned and facilitated quarterly company-wide trainings to support all program innovations.