• Support CCAD’s strategic marketing and communication objectives through the development, implementation, and management of effective enrollment marketing campaigns.• Manage various marketing channels and tactics – from lead generation to content marketing – utilizing emerging trends in digital advertising strategy and marketing campaign design.• Establish, track, and analyze performance metrics and reporting insights that help the department and its partners make data-informed decisions related to marketing and communication.• Perform competitive research and utilize insights to inform keyword and SEO strategies.

• Bring in new Postali business by fostering relationships with target audience and educating throughout the sales process.• Work with internal departments to provide customized and strategic marketing solutions to prospects.• Lead internal marketing team to ensure strategy and efforts are aligned with business development benchmarks.• Develop and optimize a robust pipeline of inbound and outbound leads, while maintaining an accurate and automated CRM.

• Developing, executing, and optimizing the strategy of The Wasserstrom Company's marketing campaigns across all marketing channels: website, email, search engine, blog, print, and trade shows.• Leading an adept team of marketers: Graphic Designer, Search Engine Marketing Specialist, Product Information Management Supervisor (with direct reports), and Advertising Specialists.• Developing new high-level branding campaigns to drive awareness and new business.• Managing the MarTech stack that handles inbound leads and customers. • Working closely with vendor partners we distribute to best advertise their brands and product lines.• Launched the official Wasserstrom blog in 2017, which is now a trusted source for commercial foodservice buying guides, industry trends, and interviews with foodservice professionals.

As the Director of Marketing at Omega, I oversee all of our marketing properties across omnichannel touchpoints, including: Our ecommerce website, lead generation landing pages, email campaigns, print media, and trade shows. I manage a team of exceptional marketers – and together we built a unique, commanding brand from the ground-up that fills a unique niche in the industry.

• Driving key strategies for company’s marketing automation initiatives used for paid & organic search. • Defining and improving user experience as leads hit each touch-point in the marketing funnel.• Developing a landing page A/B testing culture focused on short-term tactics and long-term strategy.• Working closely with the Paid Search team to modify landing pages based on campaign performance.• Administering Marketo for marketing automation including: personalized landing pages, email nurture campaigns, lead management, and a dynamic sync with Salesforce and other systems.• Effectively project managing multichannel marketing campaigns while collaborating with various internal and external stakeholders.• Attending conferences and other professional development seminars in digital marketing.

During my off-hours, I provide marketing expertise, web design, and photography to businesses and nonprofits. From small tasks to large projects, I’m always open for exciting challenges and working with new clients.

My digital marketing career began with a summer internship at SIGMAnet, where I worked with a fantastic team of marketing mentors. In the time I spent at SIGMAnet, I assisted with revamping the company website, reviewing site information architecture, copywriting, and graphic design.