Noah Turner Email & Phone Number

Akron, OH, US

Westlake, Ohio, US

• Spearheaded the establishment and execution of a comprehensive data governance program for a company aiming to transform itself into a truly data-driven organization
• Led Data Governance Strategy Development: Directed the creation and enforcement of data governance frameworks, policies, and standards ensuring consistency and quality across 18+ systems
• Stakeholder Engagement and Communication: Formed and led Data Governance Council, aligning key stakeholders, and enhancing decision-making to ensure consistency, quality, and security of critical data
• Data Catalog Implementation: Oversaw the design and development of a data catalog to automate data discovery, provide detailed lineage, and instill a curation process through stewardship to add business context to data.
• Master Data Management: Implemented master data management, producing mastered “golden records” for common business domains such as Customer, Product, and Location.
• Cross-Functional Team Leadership: Led cross-functional teams to create single source of truth for business data with defined pipelines and quality checks for integration, and standardized targets for consumption

Mclean, VA, US

• Led a dynamic team to harness advanced analytics and business acumen, driving insights and data-informed decisions for Hilton Honors, Customer Engagement, and Co-Brand Partnerships teams
• Strategic Collaboration: Partnered with cross-functional teams to assess efficiency and effectiveness of program benefits, reward products, marketing offers, and strategic partnerships
• Voice of Customer: Integrated Voice of Customer insights into commercial strategy, leveraging text analytics to produce sentiment analysis indicating customer thoughts and feelings about Hilton’s brands, products, and.
• Innovative Leadership: Led the development and deployment of over 300 propensity models, including customer lifetime value, next best action, and churn prediction, ensuring continuous improvement in audience targeting
• Analytical Excellence: Delivered data-driven insights from high-quality analytics leading to extreme growth in co-brand card acquisition and spend which drove a +27% increase YoY in remuneration for the company

Mclean, VA, US

• Led development and implementation of data governance frameworks, tools, policies, and procedures for guiding various data management processes - including data lifecycle, quality control, data security, and data.
• Data Governance Technology Solutions: Implemented state-of-the-art data governance technologies, including data catalog, master data management, and data quality tools, streamlining data discovery and governance.
• Data Architecture: Developed Enterprise Logical Data Model to serve as reference for efficient data management
• Security & Compliance: Classified sensitive data across systems and ensured robust encryption and access controls were in place to protect customer data, maintaining compliance with data protection regulations
• Data Consolidation: Consolidated redundant data sets to standardized targets integrated through common business entities, reducing storage costs and risk exposure while improving quality, consistency, and user navigation

Novi, MI, US

• Managed all aspects of the After-Sales CRM Marketing Program at Volkswagen Group of America, aiming to boost customer satisfaction, foster loyalty, and increase maintenance service sales at affiliated dealerships
• Implemented MarketingIQ Platform: Successfully launched a sophisticated, data-driven marketing platform used by over 600 dealers nationwide to execute, monitor, and analyze marketing campaign performance
• Enhanced Direct Marketing: Leveraged advanced analytics to forecast vehicle-specific commodity failure points, resulting in more relevant and personalized marketing offers to customers likely to need maintenance
• Strategic Client Consultation: Provided weekly strategic marketing consultations and performance insights to the client, ensuring continuous optimization and alignment with business goals

Mclean, VA, US

• Successfully managed the migration of customer data to a new data lake environment, ensuring data integrity as well as compatibility and continuity of critical customer engagement and analytics workflows in consuming.
• Cross-Functional Collaboration: Worked with multiple business units and IT teams to gather use cases, define business requirements, and translate them into technical specifications for cloud-based solutions
• Solution Design: Developed a clear reference architecture diagrams to facilitate informed decision-making during the data lake migration process, ensuring alignment with business goals and technical feasibility
• Technical Leadership: Offered hands-on support in data discovery, source-to-target mapping, data modeling, and ETL processes, ensuring seamless integration and data flow across the organization

Mclean, VA, US

• Leveraged data-driven insights to optimize the Lifecycle Marketing Program, significantly boosting incremental revenue with a 30% YoY increase
• Optimized CRM Analytics and Reporting: Transitioned the team from reactive report preparation to delivering proactive insights, enhancing decision-making efficiency
• Enhanced Measurement Methodologies: Conducted comprehensive audits and re-coded processes in SQL to ensure accurate test/control partitioning and outlier treatment, stabilizing experiment results
• In-Depth Campaign Analysis: Executed thorough analyses of marketing campaigns and developed business cases for new initiatives, providing actionable insights into customer behavior

Mclean, VA, US

• Delivered in-depth analysis, reporting, and forecasting to monitor performance and optimize Honors loyalty program offering
• Provide internal stakeholders with reporting, insights, and KPI as it relates to Honors Performance
• Utilize SQL to execute data pulls for analysis, report updates, elite tier list pulls, and ad hoc requests
• Conduct deep-dive analysis to provide understanding as to what is driving Honors Performance
• Simplified member history review process, and trained/mentored Customer Service team enabling them to independently pull accurate transactional history on members who inquire about their Honors account status
• Fulfill data requests from Brand Performance Support, Loyalty and Partnerships teams, and individual hotels

Arlington, Virginia, US

• Develop complex mail strategies for multi-million dollar budgets
• Maintain excellent client relations and serve as effective client advocate
• Execute complex statistical analysis utilizing testing reports, Mail Stats, list selections, segmentation, and budget projections
• Develop client analysis and reports, including Annual Reports and Plans of Action
• Create client budget and ensure projections are met

Washington, DC, US

• Create strategic Mail Plans and Telemarketing Plans across four clients in coordination with budgets and projections
• Monitor, track and analyze results of individual campaigns, programs, and overall performance
• Conduct data analysis for findings such as lifetime-value, response by segment comparison, acquisition by channel, acquisition by market, etc.
• Report findings directly to agency partners internally and in client meetings
• Make data-driven recommendations on optimization of segmentation (housefile), retention/attrition, acquisition (in-house prospects/list rentals/exchanges), cultivation and acknowledgement
• Update and maintain weekly performance reports for clients including Actual vs. Projected overall performance, performance by campaign, performance by segment, and performance by list

• Coordinated direct mail production as liaison between vendors and Account Executive
• Assisted in creative direction of direct mail packages
• Analyzed past results and created projections for mailings
• Researched and recommended lists for prospect mailings
• Worked closely with data company to ensure accuracy of merge/purge and data counts
• Lead Masterfile/Database Optimization and Analytics Team

Bachelor’S, Philosophy

Certificate In Data Analytics