Lead Product Designer
CurrentLed design of the adtech company’s SaaS demand-side platform and enterprise tools forCampaign Management, Campaign Planning and Inventory/Supply modulesDesigned interactive data visualizations to give actionable insight for data-heavy workflows so users can understand and easily manage complex data sets at a glance, saving up to 90% of user time-on-task and reducing over 60% of task steps and effortDelivered powerful features to automate repetitive spend pacing tasks via machine learning algorithms, strengthen workflows for troubleshooting and optimization, manage and monitor campaign spend and performance, and forecast media planning with data visualizationCollaborated cross-functionally with product managers, developers, data science, and subject matter experts to align on objectives, define requirements, creatively solve for technical constraints, and build consensus across teamsFacilitated workshops and problem-solving sessions to align on product strategy and brainstorm and prioritize featuresPerformed user research, interpreting feedback and insights to inform creation of user flows, mental models, journey maps, wireframes, mockups, prototypes and other artifactsMentored designers through weekly 1:1 sessions, led design critiques to give and solicit feedback, and contributed to and maintained design system with UI framework team