Advising CEO and management team on go-to-market strategy and product development.

- Investing in early stage Israeli startups that are focused on the U.S. market- Working with exceptional entrepreneurs in the early growth stages - GTM, hiring, founder dilemmas, etc.

AI based operating system for traffic management- Co-founded and led Waycare to acquisition by Rekor in 2021- Raised seed to A rounds- ITS Company of the year aware in 2020- Hired phenomenal people in Israel (R&D) and U.S. (Ops/Sales)- Waycare Operated in over 10 states across the U.S.

Financial due diligence for a telecom operator in Europe looking to raise capital in order to implement network expansion plans.

Senior Analyst for profit improvement projects• Lead cross-functional teams to implement value generation and profitability improvement initiatives through strategic sourcing, demand management, and process improvements

• Built mobile enterprise sales tool for a leading wireless carrier and quantified productivity impact of transitioning employees to smartphones with mobile workforce applications; led implementation workshops for sales force of 100+ people• Designed pricing strategy for online channel of a leading telecom carrier to mitigate cable substitution (i.e. Netflix, Hulu); resulted in several new broadband-centric pricing bundles targeted at younger demographic• Developed positioning strategy for leading security and defense contractor competing for a $7B bid to lead system integration of planned development of the National Public Safety Broadband network (RFP in process)• Created five year turnaround strategy for a >$5B legacy media company and presented it to board of directors. Recommendations included potential acquisition targets, sales channel turnaround (i.e. moving from direct channel model to call center focused), and drastic shift to verticalize services (i.e. platform for health solutions vs. one portal spanning multiple industries)• Analyzed and rebuilt six year financial forecast of business solutions division for a leading Wireline and Wireless carrier; Reassessment, which was adopted as base view, resulted in ~$B’s adjustment to revenue forecast

- Summa Cum Laude, Honors program scholarship- Founder of Babson Consulting Club- Thesis: “Economics of War & Peace: West Bank, Israel & the Economics of Conflict in the 21st Century”

• Co-founded and led day-to-day operations for a program focused on unifying 40 Israeli and Palestinian students (flown from Israel to the U.S.) through starting business ventures with program provided seed funding

• Developed and implemented key account management process for the Global Business Unit, focusing specifically on the strategic relationship with Bharti Airtel, a Tier I telecommunications company in India• Conducted joint research venture for South East Asia broadband penetration with Regional Marketing Director of South East Asia and global Chief Strategy Officer• Managed marketing benchmark research project to determine opportunities for marketing growth and improvement • Presented at weekly strategy brainstorming meetings with senior ECI management

4th and 5th grade teacher