• Develop and execute the company's business strategy and long-term vision• Establish and implement business performance targets and metrics• Responsible for the overall performance of the team• Manage a high-performing team, ensuring effective communication and collaboration• Provide honest, ethical, and positive leadership, promoting DeenSquare’s mission and values publicly, in both formal and informal settings• Drive the growth and expansion of the company by identifying new business opportunities and partnerships• Manage key project development activities and be accountable for quality and performance of deliverables• Foster a culture of innovation and continuous improvement throughout the organization• Build and maintain strong relationships with key stakeholders, including government entities, clients, and industry leaders• Monitor industry trends and competitive landscape to identify potential risks and opportunities• Ensure compliance with regulatory requirements and industry standards

With a revenue of 250M in 2018, EHS is a leading healthcare solutions integrator in the region. My responsibilities and achievements include:• Tasked with leading Business Analysis, Project Management, Organizational Risk Assessment, Customer Experience Management, Process Re-engineering and Continuous Process Improvement efforts. • Lead Sales & Operational Planning process via Demand Review Meetings & Forecasts.• Successful implementation of Salesforce Sales Cloud and Service Cloud.• Manage Oracle Fusion and Salesforce change requests via formal change management approach. • Conducted Process Audits across Lead To Sale, Procure To Pay and Order To Cash processes.

Serving over 70,000 meals a day across UAE, Intercat has been a leading industrial caterer in the region for the last two decades. Reporting to the CEO, my responsibilities include:• Completion of organization wide process documentation, audits and thorough analysis to identify revenue models and improvement opportunities from time, cost & customer experience standpoint across the Group’s business activities in catering, banqueting and restaurants. • Identify, quantify, prioritize and present process improvement opportunities to the Board members.• Realized project benefits across HRMS, Menu Management, Waste Management, Website Redesign, Digital Media, Social Media, Corporate Social Responsibility, and Performance Management System.• Successfully implemented and certified the company towards ISO 9001:2008, ISO 14001:2004, OHSAS 18001:2007, ISO 22000:2005, and HACCP.• Establish measurable KPIs to align them to the Corporate Strategic Plan via a Balanced Scorecard approach.• Provided best practice Quality & Internal Audit methodology for the business.• Translate business priorities into Human Resources strategies, plans and actions.• Led internal audit functions ranging from risk assessment, departmental process and target compliance.• Temporarily assigned to lead the Human Resources Department by contributing to a high level of human resource generalist knowledge, talent acquisition, succession/workforce planning, payroll, performance management and development of employees.

* Published a Business Process Improvement Methodology that leverages Lean Management, Pareto Analysis, Kaizen, Ishikawa, Balanced Scorecard and Lean Six Sigma.* Managed & led several core process improvement & change management project initiatives that entailed understanding current state operations, analyzing them and defining/documenting new business processes, requirement specifications, user manuals, policies and procedures. * Few projects include: Client Registration, Mirsal 2 Declaration Processing, Risk Assessment & Mitigation and Cargo Reconciliation. * Identified cost savings of over AED 70,000 during an improvement initiative within Recruitment process alone.

* Developed & Executed framework and methodology for Governance, Organisational Change Management & Project Management.* Completion of all business process documentation across the Group.* Determine the project approach, creation and management of project plans, resource requirements, budget, risk mitigation plans and all other project management-related documentation. * Successfully managed:** B2B & B2C e-commerce system www.gnads4u.com ** Websites for Radio 1 & Radio 2 in UAE, including live Radio Streaming module on www.gulfnews.com which accounts for over a million unique visitors per month.

* Successfully delivered fully functional and tested e-commerce application on a tight schedule which accounts for 80% of the company’s sales.* Achieved 30% increased sales in 2005 by managing SEO and online advertising campaigns.

Held consultations and lectures for students in the areas of Project Management, E-Commerce, Databases, Software and Web Development.

* ERP Optimization - Successfully drove inefficiencies out of business processes via re-engineering.* Truck Utilization - Led a team and delivered a tool against a complex set of constraints to maximize the loading of trucks.