Siegelvision is a branding consultancy founded by industry pioneer and champion of simplicity Alan Siegel. Alan and his team of experienced strategists, communicators, and designers provide clear, provocative recommendations that transform organizations, inspire action and drive results.I have served as a brand strategist and project manager on some of the largest and most respected organizations in the world—working with the c-suite of global humanitarian organizations and leading services and advocacy, and educational organizations to create bold, compelling brands. My clients include:Easter Seals, NPR, Institute of International Education (IIE), American Jewish Joint Distribution Committee (JDC), SAGE: Advocacy and Services for LGBT Elders, The American Theater Wing, Urban Institute, Breaking Ground, Office of the Mayor of New York City, College Board, Wells Fargo, KinderCare, JUST Capital, Womankind, The New Jewish Home, John Jay College of Criminal Justice, Parent Child Home Program, USC School of Dramatic Arts, St. John's College, Phoenix House, Canada Revenue Agency, Center on Addiction, New American Leaders, and more.Working with teams of writers, designers, and creative problem solvers, my skills range from project conception to execution. Skills and roles include:+ Research, analysis, and insights: Market, competitive, and audience analysis, insights, and reporting+ Brand Strategy: Purpose, positioning, key messaging, values, and brand voice.+ Brand Architecture+ Testing: Qualitative and quantitative testing of recommendations for clarity, credibility, and relevance+ Project and Client Management: Project planning, building and maintaining workflows, timelines, and budgets for projects up to $1MM—keeping them on time and on budget.+ Brand Implementation: Planning, coordination, and execution of implementation: photography and film shoots, collateral and print production, advertising print production.+ New Business: Proposals and pitches

+ Worked on legislative issues including, health care, land rights, water use, and environmental policy + Constituent services

+ Research and insights on healthcare policies+ Constituent services