• Leading the company’s vision and product execution.• Heading the product’s growth strategy, pricing and packaging, as well as future innovation.• Ramping up the Product group from 1 to 7, adding UI/UX technical documentation and enterprise-level processes. • Defining company’s strategic GTM and Messaging, while working closely with Marketing and Sales leadership.

• Leading the company’s product management team and flagship product (over 90% of company’s product revenues) which is the most widely deployed, scalable, enterprise-class solution for agentless device visibility and control.• Heading the company’s Cloud transition product strategy, adding innovative risk assessment and network segmentation capabilities from inception to delivery, future strategy, vision, roadmap, pricing, packaging and market positioning.• Built and mentored product managers to be business-oriented and customer-facing effective teams. • Competitive analysis, financial and business analysis while communicating with the company's stakeholders.

• Leading multiple cyber security product lines (product and marketing) yielding over 75% of the company’s product revenues.• Product definition from inception to delivery, future strategy, pricing, packaging and market positioning. • Competitive analysis, financial and business analysis.• Product Marketing positioning, collateral creation and sales education.• Product evangelist and public keynote speaker in mega company events• Daily discussions with top executives of the company ranging from R&D, Sales and Finance.

Flash Networks is the global leader of mobile Internet optimization and monetization solutions, In January 2014, Flash Networks acquired Mobixell Networks.• Led overall company's marketing activities including product and corporate positioning, corporate marketing, analyst and press relations and promotions• Thought leadership articles and conferences presentations• Positioning Flash Networks as the leader in this space as part of the PMI process, gaining recognition from analysts for having over 40% of the market share

Mobixell Networks is a global provider of rich media, mobile Internet and broadband solutions. These solutions enable mobile operators to achieve their ‘least cost, smartest pipe’ strategy by intelligently managing surging mobile data and video traffic while giving subscribers an exceptional user experience.In January 2014, Flash Networks acquired Mobixell to become the largest provider of mobile optimization and monetization solutions.• Headed a new business unit focused on data monetization through advertising channels, leading to direct sales of 5 operators within the first year of operation and reaching a combined customer reach of 477 Million subscribers in the first year of operation.In charge of overall product, R&D, sales, marketing and business development of the BUManaged budget of multi million dollars for marketing, development, support and sales, with a team of over 25 people • Leading corporate Go-to-market strategy, product development and sales activities globally for the entire company’s product lines.

• Founded and led the company’s presale department• Led a team of 4 presale engineers in 3 locations worldwide• Led a newly founded Solutions & Innovations Group, which created new solutions with 3rd party eco system partners

• Led multiple mobile operator deployment projects from presale phases through launch and support• Handling core networking groups, designing network architectures and tailored solutions