We invest, build and promote blue economy startups.

Responsible for all activities outside North-America.Personali was acquired in March 2020.

Personali provides a B2B2C incentive (Discounts, Points, Rewards, Promotions) Personalization & Optimization service.Personali’s AI and machine learning platform enables retailers to achieve a range of objectives – and specifically increased sales and improved profitability – via the power of behavioral economicsThe platform enables retailers to perform precision targeting of shoppers with personalized incentives, accelerating sales growth, optimizing profitability, increasing customer loyalty, and helping to deliver seamless shopper experience both offline and online.Some of the largest retailers in North America, South-America and Europe enjoy from our services.We've generated over $1B USD to our clients thus far. Growing fast.

TipYou is an online word-of-mouth marketing SaaS platform for online retailers, providing an end-to-end plug & play social recommendation solution, fully operational within 5 minutes from start to finish.TipYou did not reach scale and was shut down.

MobiKlix is an online performance advertising network focused in the mobile industry. The company produce and market mobile products across 45+ countries worldwide.Mobiklix was acquired by a global Ad-Network in July 2011.

AdsMarket Group (re-named to Matomy Group) became a global leader in performance advertising generating above $200M/yr. The company IPO'd in The London Stock Exchange with a $350M valuation.

Took a license from myself (CubeEffect) to establish an international Affiliate Network called AdsMarket.com. Within 3 years we've generated over $60M in annual sales.Following a successful year, CubeEffect merged to become our R&D division and our biggest affiliate (XtendMedia) merged to become "AdsMarket Media", while we shifted our focus towards a large scale in-house media buy, aggressively growing our affiliate network operations.

Co-Founded CubeEffect Ltd, providing a turn-key software license for companies wishing to establish a performance based digital advertising network.

Super Affiliate SEO company, partnered with Commission-Junction, LinkShare, BeFree, Performics, promoting hundreds of e-commerce stores, by ranking our home-made affiliate coupon websites in top 10 Google/Yahoo! results.

On-site and Off-site, part-time and full-time HR services including:HR Evaluation, Recruitment & RetentionNegotiation Skills workshopsSales Skills workshopsManagement Skills workshops

Owned and operated a fishing boat in Jaffa Port. Best job ever.

17 years reserve duty as 2nd commander on a navy ship