“eato” is a Start-Up in the food-tech industry which presents an innovative concept of a restaurant-level meal with natural ingredients only - to be made hassle-free within minutes!During more than two years we established the company from an initial concept to a licensed, working Food-Tech factory, while building the business strategy, product development, and capital raising of over 12 million NIS.Alongside working with the company's board and business development activities, I led my team in a variety of processes, including:Product Management & Development:Trendspotting, market research, raw materials analysis, prototype development, experiments, tests, regulation, yield management, product design, purchasing, and manufacturing goods in Israel and abroad.Business, Marketing & Sales:Formulation of business and marketing strategies, branding process, leading a B2B sales team, and negotiations with public business entities such as hospitals, military, police, airlines, etc.Establishing a Factory: Planning, building the factory, dealing with all regulators, obtaining the Ministry of Health license, implementing management and operation methodologies, establishing a production and quality control system, and implementing work and control processes.E-Commerce: Characterizing UX and UI, setting up an E-Commerce website, forming a digital strategy, and setting up service, logistics, and distribution systems.

An innovative Meta-search platform using a unique Machine learning technology to disrupt an estimated tours & activities market size of $180B. Triplan’s engine enables customization, which is based on built-in pattern recognition, big data, behavioral analytics, and machine learning techniques to build a “one-click trip”.Management Consultant: Professional consultation along with capital raising and establishing relationships with investors, distributors, and potential partners worldwide.

“easy Go” is a leading E-Commerce OTA (Online Travel Agent), with a yearly turnover of tens of millions of $ in sales which operates www.easygo.co.il.__________In addition to the overall management of the company as CEO, the main roles I play are: Business Development:Long-term strategic activities while driving growth and business developments such as expanding suppliers and product range, prioritizing distribution channels, strategic commercial negotiations, and, technological improvements.Organizational Streamlining:Restructuring the sales, service, and back-office operations to drive efficiency and process improvement.Data & Analysis:IT developments to support trade decisions, yield management, marketing optimization, service, sales, and up sales.E-Commerce:System improvements, promoting the digital array, UX and UI improvements, customer journey, CX, CRO process, and improving work by utilizing CRM. Digital & Marketing:Formulating digital strategy, directing the marketing team (marketing, performance, social and website management), and, implementing a rebranding process.Team Management:Leading a team of senior management, sales, operations, customer service, commerce, yield, finance, marketing, digital, administration, legal and IT.

“Kenes Tours” is an international company, owned by the Issta Group, which serves as the high-end marketing and operations arm for tourists and organizations from around the world visiting Israel and representing the worldwide www.virtuoso.com organization.______Strategy Outline & International Sales Management:Management of sales managers in several international markets alongside serving and retaining B2B and B2C customers including customer retention management.Global Marketing & Digital Management:Formulating strategy, building, and managing a global performance, social, and content team, alongside conference participation and representing the Virtuoso organization in Israel.P&L Management:Full ownership of units combining business, marketing, and operation with external partners.Business Development:Development of new markets, growth engines, and new segments, alongside developing, and operating new technological products.Sales Growth:During my work, the company's turnover increased by 23%, and gross profit improved by 21%.

"Issta" is a public company traded at the Tel Aviv Stock Exchange with 45 retail branches nationwide, the biggest E-Commerce website among all OTA’s in Israel, and a yearly turnover of hundreds of millions of $ in sales.______Business development, strategy, project management, and customer experience:Developing products, and defining business strategy for various segments through compiling and analyzing data. Initiating strategic collaborations and broadening areas of activity. Managing Large Marketing, Digital & E-Commerce budgets for a variety of brands:Characterization of digital activities, categories, and E-Commerce sites, campaign management combining digital, traditional media, PR, productions, and sales promotion, while managing social activities and influencers.Leading E-Commerce activity in collaboration with a wide and cross-organizational team for marketing, IT development, and E-Commerce, including performance activity (SEM, PPC), SEO, Affiliate, Email Marketing, Marketing Automation, and Personal Marketing.Establishing and Managing a P&L Venture in Collaboration with Visa Europe: Overall full Venture ownership: idea >> negotiation >> planning >> characterization >> construction project management >> ongoing two-year management of "Tasti", Visa Europe E-Commerce travel venture.Full Ownership of The International "ISIC" Brand - Management & Business Development:Development, operation, and management of all sales (online and in Retail branches), and management of all aspects with the global brand headquarters in the Netherlands. Planning and execution of an annual development plan that resulted in a 77% increase in sales and personal recognition from the international ISTC CEO and presenting it to all ISIC franchisors, at an international conference.Leading & Managing PR:Representation of the company including proactive activity and crisis management. Dealing in person with journalists including press releases and media interviews.

Managing the 45 Branches Marketing & Advertising Array: Analysis of sales potential and business environment, defining marketing and service strategy, customizing individual plans for each branch, sales promotion and developing branch websites.Students Sector:Managing the marketing, sales, and advertising arrays for the sector, operating the commercial interface with students associations nation-wide and with the national students union.

Managing a Sales & Service Team: Analyzing data and sales reports, defining the remuneration and service policy, recruiting & training, retaining, and expanding the client base.Managing P&L: Outstanding branch winner (2005), a 33% increase in sales turnover (YOY).

Marketing consulting, planning and building long-term sales and marketing plans, budgeting and pricing field activities, negotiations with customers and suppliers, building activities and media deployment, sponsoring, managing and operating projects and sales teams.