Ceo
Current“eato” is a Start-Up in the food-tech industry which presents an innovative concept of a restaurant-level meal with natural ingredients only - to be made hassle-free within minutes!During more than two years we established the company from an initial concept to a licensed, working Food-Tech factory, while building the business strategy, product development, and capital raising of over 12 million NIS.Alongside working with the company's board and business development activities, I led my team in a variety of processes, including:Product Management & Development:Trendspotting, market research, raw materials analysis, prototype development, experiments, tests, regulation, yield management, product design, purchasing, and manufacturing goods in Israel and abroad.Business, Marketing & Sales:Formulation of business and marketing strategies, branding process, leading a B2B sales team, and negotiations with public business entities such as hospitals, military, police, airlines, etc.Establishing a Factory: Planning, building the factory, dealing with all regulators, obtaining the Ministry of Health license, implementing management and operation methodologies, establishing a production and quality control system, and implementing work and control processes.E-Commerce: Characterizing UX and UI, setting up an E-Commerce website, forming a digital strategy, and setting up service, logistics, and distribution systems.