Key Qualifications & Responsibilities:• Initiated and led a strategic process, redefining the organization's vision, mission and goals• Facilitated the group dynamics, achieving consensus of the steering committee (board of directors) • Built and successfully executed a new roadmap and work plan including defining KPIs and objectives • Reorganized staff structure and responsibilities for highly improved employee satisfaction and organizational results • Mentored other Partnership Directors - new to the role or ones facing significant challenges• Created and managed strategic partnerships• Received a Distinction of Excellence from the Jewish Agency for IsraelKey Achievements:• The emerging from a crisis threatening the organization’s existence to a thriving operation making an impact in its field• Key employee retention

Key Qualifications & Responsibilities:• Chosen by management to establish the market segment domain and build the team of 5 segment managers • Managed a $10M yearly budget • Responsible for marketing strategy, branding, Go to Market and new markets penetration• Led B2B potential and existing customers engagement and B2B2B joint projects with brands such as Coca-Cola, Disney and L’oreal• Developed, executed and ran the company's tradeshows and conferences presence, creating differentiating concepts, enhancing customer experience and value• Analyzed data and delivered insights and recommendations for management and for product roadmap development Key Achievements:• MasterClass – Selected by the CEO to lead the annual Channel Partner (distributors) conference; received the highest ratings in years

Key Qualifications & Responsibilities:• Chosen by management to establish the company’s global knowledge domain and build a team of 3 employees• Designed, launched, implemented and managed the first comprehensive digital knowledge system, “The marketing suitcase”, achieving 80% global adoption rate in a year• Led the yearly customer survey, including data analysis, generating insights and providing actionable recommendations for management • The company’s liaison for the industry’s user group (thousands of members) • 2014’s HP Indigo employee of the year, Marketing and Business Management department Key Achievements:• Co-built the user group’s university alongside its CEO from ideation to practice

• Planned and executed a Mega NPI (New Product Introduction) training program on ~20 simultaneous NPIs • Built a professional course for the Solution Architects; Received VP’s distinction, highest ranked by the participants to date• Formulated and recruited the CEO’s support for a new distributors training program tailored to key countries not meeting their sales goals. Following sales increase after the pilot, the program was embedded in the training portfolio of the company

US market penetration and marketing strategy development for the 3rd largest company in its field in the world

• Part of the Marketing team launching a new product (Optimil baby formula) to the Israeli market• Took part in defining the branding strategy, messaging and marketing execution plan in a highly competitive industry

Managed the office, including administrative staff, clients relations and financial system

Owner and Manager of a profitable retail franchise. Managed employees, all finances, sales and logistics

• Received Mark of Excellence from Commander in Chief of Israeli Navy