Building active habits 🙌Good things take time... so why do people give up on their fitness journeys so quickly? On average, 50% of new gym memberships are cancelled within the first 6 months.scalr was built to empower gyms and fitness studios to lead the change of creating long-lasting memberships. Improving retention is a process that includes behavioural analysis, operational modifications, and clear actionable prompts. If we can take on the responsibility of identifying the best time to contact specific members with the most impactful messaging, we can create the foundation that gyms and studios need to supercharge their member base.When our customers know how to improve their members fitness behaviours, they can effectively build the correct habits for >200m gym goers globally.