Founder + Ceo
CurrentCreated and launched the business from the ground up by designing the brand identity, developing a go-to-market strategy, and executing a successful launch campaign—building excitement through digital marketing, social media, and influencer outreachLeveraged personal audience as an initial customer base to generate early sales and brand awareness, growing the customer base through organic marketing, word-of-mouth, and targeted paid campaigns to scale and expand into new marketsDesigns product concepts from ideation to production, incorporating market research and customer feedback to ensure alignment with brand vision and demandResearches and sources manufacturers, handling negotiations, overseeing production timelines, and managing inventory to ensure quality and consistency in meeting customer demandHandles all administrative tasks, including contract negotiations, legal documentation, business accounting, managing budgets, cash flow, financial projections, and cost optimizationLeads branding and creative direction, ensuring all assets align with the company’s voice, tone, and visual identityDevelops and executes comprehensive digital marketing strategies to grow brand awareness and engagement across social media and email channels, while monitoring and optimizing paid advertising campaigns to drive traffic and conversionsManages ongoing communication with suppliers, manufacturers, creative partners, and customers to ensure seamless production, high-quality products, and excellent customer serviceManages collaborations, influencer partnerships, and brand ambassadorships to increase exposure, nurture a loyal community, and drive brand growth through user-generated contentIdentifies new revenue opportunities, including product diversification and expansion into new markets