Created and launched the business from the ground up by designing the brand identity, developing a go-to-market strategy, and executing a successful launch campaign—building excitement through digital marketing, social media, and influencer outreachLeveraged personal audience as an initial customer base to generate early sales and brand awareness, growing the customer base through organic marketing, word-of-mouth, and targeted paid campaigns to scale and expand into new marketsDesigns product concepts from ideation to production, incorporating market research and customer feedback to ensure alignment with brand vision and demandResearches and sources manufacturers, handling negotiations, overseeing production timelines, and managing inventory to ensure quality and consistency in meeting customer demandHandles all administrative tasks, including contract negotiations, legal documentation, business accounting, managing budgets, cash flow, financial projections, and cost optimizationLeads branding and creative direction, ensuring all assets align with the company’s voice, tone, and visual identityDevelops and executes comprehensive digital marketing strategies to grow brand awareness and engagement across social media and email channels, while monitoring and optimizing paid advertising campaigns to drive traffic and conversionsManages ongoing communication with suppliers, manufacturers, creative partners, and customers to ensure seamless production, high-quality products, and excellent customer serviceManages collaborations, influencer partnerships, and brand ambassadorships to increase exposure, nurture a loyal community, and drive brand growth through user-generated contentIdentifies new revenue opportunities, including product diversification and expansion into new markets

Communicates with stakeholders diligently to understand client needs and gather business requirements Organizes and facilitates ideation sessions with client teams following Design Thinking principlesCreates deliverables with a focus on branding, marketing strategy and Diversity, Equity & Inclusion initiativesPackages and presents back findings & implementation plans to senior client stakeholders

Creates engaging photo and video content across platforms daily with a focus on Instagram, YouTube & TikTokIdeates on ways to integrate brand products and values into comprehensive social media campaignsNegotiates fees and drafts contracts & statements of work with brand representativesAggregates, analyses and shares various analytics with partners to improve engagement and conversion rates

Managed and maintained direct relationships with senior client stakeholders, gathering and delivering against high expectations in a timely manner.Facilitated Design Thinking workshops with both internal and client teams using remote collaboration tools to brainstorm and solution against operational challenges (e.g. digitalization of financial services products, improved customer experience, Future of Work post-COVID, etc.)Conducted user interviews with new and existing customers to identify strengths, pain points and areas for improvement both in-person and remotely, gathering and synthesizing insights to inform decisions.Created personas and user journeys to better understand both employee and customer experiences at multiple Global Investment Banks.Designed and delivered clickable prototypes for new and existing products with an improved user interface and human-centered approach, using the Adobe Creative Suite.Co-led Capco’s US LGBTQ+ network, spearheading over 10 global events and initiatives, managing the group’s $50k+ budget, and keeping senior leadership engaged.

Enhanced the onboarding experience of new joiners across both client and Capco Digital North America teams.Developed a data management training curriculum strategy at a Global Tier 1 Investment Bank.Owned and managed the design of intranet websites, training modules and branding materials.Led the creation of marketing campaigns and communications assets for Capco's LGBTQ+ network.

Created social brand content and developed relationships with key influencers.Shared report, strategies and consumer insights with the leadership team.Launched or supported brand initiatives such as activations or events.Leveraged local expertise to identify and create consumer engagements on the Berkeley campus.

Implemented social media strategies in order to grow online supporter base and engagement.Designed flyers, banners and advertisements and took photographs at our different events.Ensured our communication strategy remained consistent and reflected UMA's image and goals.

Led a team of ten in providing companies with branding consultation services. Created image assets, web design and packaging design.Developed email and social media marketing campaigns.Communicated with team members, executives and client representatives on a daily basis.

Part of an eight-person team that provides companies and organizations with branding consultation services including new image assets, web design, email and social marketing campaigns or packaging design. During the Fall 2015, our team worked with Seldom Seen, a relatively new men and women's apparel and accessories brand based in San Francisco.During the Spring 2016, we worked closely with STEM Center USA, an education business aiming to inspires the next generation of STEM leaders by developing a passion for STEM careers at a young age and maintaining interest throughout middle and high school.

Part of a ten-person team that promoted the events organized by SUPERB (ASUC Student Union Program, Entertainment, and Recreation Board), a student-run, non-profit branch of the Associated Students of the University of California (ASUC) at the UC Berkeley dedicated to providing entertainment for the campus and community.Ran all of the organization's various social media platforms.Created and implemented marketing campaigns to promote the organization's large range of events.Helped publicize the organization in-person on campus, at school events, and in the neighboring community through flyering and tabling.