Freelance concept, copywriting and creative direction for all disciplines. Clients have included: TBWA\Chiat\Day\Tequila, DDB/Needham, O&M, The Garage, FCB, Saatchi & Saatchi, Spark44, Direct Partners, Krupp/TaylorUSA, Hakuhodo America/Tokyo, and a variety of others.

Built and lead a team of creative overseeing the marketing of a wide range of clients in the wireless communications, healthcare, financial and service industries. . Highlight: Guided the creation of a 36o campaign for Verizon SoCal. From agency briefing to first OOH postings in only 23 days. So successful, Verizon Northeast had our NYC office create a similar campaign.. Highlight: Oversaw the creation and production of a multi-media campaign for Delta Dental that included commercials, OOH, print, digital and social. One video garnering over 750,000 views in a month.

Built and lead an amazing team of creative professionals adept in all media from CRM to brand, banners to full-on social media initiatives.. Highlight: Getting a simple Facebook post ragged on by Stephen Colbert for five minutes.. Highlight: Creativity Pick of the Day for NissanJukeStudio.com. Highlight: FWA Website of the Day for NissanJukeStudio.com. Highlight: FWA Website of the Day for MyVersaRoadTrip.com

Lead interactive efforts for Hyundai from a management and copy perspective. Directed concept generation and project implementation of all online media. Successfully integrated retail and interactive creative departments on two campaigns that were highly touted by the clients, media and consumers. Handled extensive client interfacing. Managed out-sourced and site-produced efforts. Managed a ten-person creative department.. Highlight: Created the first pagemorph of CNN.com.. Highlight: Created homepage takeovers on three portal sites that garnered over half a billion click-thrus.. Highlight: Guided in-market efforts that drove number one search results for Hyundai Sonata and Tucson for four consecutive months.. Highlight: Implemented a creative-friendly organizational process that was able to handle four to six major projects a week with only a handful of creatives. Process was adopted by other departments.

Created solutions for a variety of major clients, new business and reviews. Clients included Nissan, Infiniti, Visa, Playstation, WaMu, Pioneer, Pennzoil and more. Duties included internal and external presentations, concepting, copywriting, and creative direction in various media from interactive to general.

Created solutions for a variety of major clients, new business and reviews. Clients included Nissan, Infiniti, Visa, Playstation, WaMu, Pioneer, Pennzoil and more. Duties included internal and external presentations, concepting, copywriting, and creative direction in various media from interactive to general.

Pro Bono project constructing recumbent bicycles for charity.

Responsible for the creative product for 13-state Western region. Clients included Honda, Kia, Oracle, Sun Microsystems, Microsoft, Mazda, ESPN and others. Managed two departments in two cities. Functioned as the agent of the creative department with all other departments in Los Angeles, San Francisco, Minneapolis, Detroit, Chicago, London, Sydney, Seoul and Toronto. Participated in internal and external presentations. Assessed client needs and assigned appropriate resources. Monitored progress of projects and managed expectations of external and internal clients.. Highlight: Effectively merged two warring creative departments separated by distance.. Highlight: Healed rift between creative and account management departments.. Highlight: Efficiently transitioned Pacific Region to field office model of utilizing headquarter-based creative resources.

Provided creative solutions for major clients. Duties included internal and external presentations, supervising production in various media , concepting, copywriting, and creative direction. Clients: AAA , Edmunds.com, Golden Grain (Rice-A-Roni, Pasta Roni), RVSearch.com, Oh Boy! Oberto Beef Jerky, Acura, Dole, Balance Bar, Iomega, Jenny Craig and others.. Highlight: Oversaw a three-year campaign created and conducted on behalf of AAA of Northern California. Based on extensive research and multiple studies, minimized the acquisition component and made the retention portion the brunt of our efforts.. Highlight: Developed highly effective multi-media campaign for Edmunds.com.. Highlight: Created new spokescharacter for Oh Boy! Oberto Beef Jerky.. Highlight: Created animated spokescharacters for Pasta Roni.

Duties included internal and external presentations, supervising production in various media, concepting, copywriting, and creative direction. Clients: Ameriquest, CIGNA, Wells Fargo and Fleetwood Homes.. Highlight: Implemented "PSA" campaign to better connect with CIGNA HealthCare customers.. Highlight: Art directed and implemented an extensive style guide for Ameriquest Mortgage.. Highlight: Won multiple awards, including several "Best of Show"awards.

Functioned as copy supervisor for three-division agency, including McKim-Friedman Promotions. Clients included Broad Inc., Worlds of Wonder, TRW and KCAL.

Responsible for concept, copy and internal and external client presentations. Clients included Security Pacific Bank, RB Furniture, NBC and Paramount.