1. Lead the Brand & Marketing team consist of Creative, Digital, Event, Instore, CRM & Customer support department.2. Strategically plans, execute campaigns, manage budgets, collaborate cross-functionally, utilize data insights, manages stakeholders, navigates crises, and reports performance.3. Oversee all aspects of themed photoshoots and video shoots, including pre-planning, budgeting, set arrangement, artist collaboration, post-production, editing, and diverse content execution.4. Manage and lead team for seasonal digital content planning and budgeting, coordinate with graphics and support teams, analyze performance metrics, optimize expenses, innovate in content and advertising techniques, and stay updated with emerging technologies.5. Coordinate ATL execution: budget planning, liaise with vendors for various ads, manage shopping complex & outdoor branding, oversee print media ads, create PR materials, execute SMS/Email marketing, arrange outlet branding.6. Collaborate with the event team: plan budgets, coordinate vendors, assess sponsorship proposals, and provide support for successful event execution.7. Follow up on the development of the e-commerce site and provide feedback and suggestions to the e-commerce developer's team to come up with the best options on the website to support the e-commerce operation.

ResponsibilitiesPhotoshoot & Video shoot:1. Pre-planning for seasonal theme based photoshoot and video shoot2. Prepare the budget for photo & video shoot3. Arrange Set, props, products, light, camera, and other requirements for shooting4. Communicate and negotiate with different category artists for photo and video projects5. Work on photo & video post-production6. Capture and Edit photos & videos based on the requirement7. Planning and execute different photos, videos, and graphic contentDigital Marketing:1. Season based content and budget plan2. Follow up with the graphics team to prepare content for social media posting3. Follow up with the customer support team and take action to solve any irregular, complicated situation4. Regularly check FB Insights to measure performance5. Follow up post wise social media expense to come up with the best outcome6. Implement the latest trend of content & advertising technic to make social media communication different from othersATL:1. Prepare yearly and season based budget planning2. Plan and communicate with vendors for Billboard, Building, and LED advertisement3. Communicate and execute shopping complex & outdoor branding4. Communicate and execute magazine & newspaper articles & advertisements5. Prepare PR communication materials6. Plan and execute SMS, Viber & Email marketing7. Plan & prepare season based outlet branding materials8. Prepare season based music playlists for outletsEvent & Sponsorship:1. Prepare plans and budget for events2. Communicate with vendors and related supplier parties to arrange an event of any volume3. Provide support to the sponsored event organizers to complete the event successfullyE-Commerce:1. Follow up on the development of the e-commerce site and provide feedback and suggestions to the e-commerce developer’s team to come up with the best options on the website to support the e-commerce operation

1. Maintain Facebook Pages and its campaign. 2. Monitor Websites and take steps to solve any error. 3. Analyze Google Analytics and FB Insights and come up with constructive suggestions4. Prepare weekly and monthly digital marketing reports 5. Follow-up YELLOW Loyalty Card program. Solve problematic issues and develop the marketing plan based on the loyal customer. 6. Help to prepare the marketing plan and brand materials across the different campaigns, store branding, and category branding. 7. Prepare graphical and video content for brand promotion.8. Managing the Product shoot and Follow-up the Campaign shoots.9. Communicate and collaborate with agencies to outsource required jobs. 10. Calculating ROI for marketing and communications activities of the portfolio to ensure that all resources are being used efficiently and productively. 11. Follow-up different projects of web and app development.

1. Ensure high quality and timely response of customer requests/queries received through telephone and email.2. Provide feedback on issues and challenges with respect to job and suggest solutions.3. Communicate with customer through different platforms of social media to ensure better service and collect valuable feedback. 4. Work on different projects assigned by Bikroy.com management.5. Make telephone calls customers to ensure quality service.6. Demonstrate a thorough understanding of the services they have offered for the clients7. Keep accurate and detailed records of calls made and results achieved.8. Maintain databases for both contacted customers and potential customers. Manage the database to a high degree of accuracy.9. Understand and manage personal performance on a daily basis.10. Meeting set targets (daily, weekly, monthly).