As an independent brand consultant, planner, creative director and copywriter, I have been involved in numerous projects either through contract with brand consultancies, advertising agencies, language service companies or directly with clients.Recently, I have been serving as a brand architect for a local government project, specifically focused on city promotion and enhancing communication efforts. In this role, I am dedicated to exploring and understanding the underlying needs of the citizens, as well as generating impactful core ideas for effective communication strategies.Previously, I had the opportunity to work as a Creative Director at various international advertising agencies in Tokyo, including Euro RSCG (Havas), Integer, DDB, BBDO, and Bozell. During my tenure, I collaborated with multinational clients, delivering innovative and impactful creative campaigns.My professional career started as a copywriter after graduating from Chuo University. Over the years, I have passionately immersed myself in the branding and marketing industry, accumulating extensive experience working with renowned multinational brands. And my expertise spans a wide range of domains including both B2C and B2B. Throughout my journey, I have had the privilege of collaborating with various industries, including automotive, FMCG, IT, finance, telecommunications, pharmaceuticals, airlines, manufacturing, government and public services, real estate, leisure and tourism, education, jewelry and watch, retail, and more.I possess a particular proficiency in delving into target perceptions, extracting valuable insights from them, and formulating key propositions for effective communication. This skill allows me to identify the underlying motivations and preferences of the target audience, enabling me to create compelling and resonant messages that effectively engage and connect with them.