Noel Yap Email and Phone Number

Established an Emergency Lighting Business targeted towards domestic market with the support of OEM factories from China. Experience in product design, technical authorities certification, business financing with banks and suppliers, engaging local warehousing and logistics, building up sales and marketing team, ensuring profit performance meets company vision.Achieved 15% domestic market share in less than 3 years and result in the company acquired by a holding corporation.

Overturned the Emergency Lighting Division crisis by redesigning the core products, switching production source from local assembly to leverage OEM in China, obtaining financial support from supply chain and restructure sales, marketing and channel teams to recapture market share.Revived the company as no.1 brand in domestic market within 5 years time with estimated 40% market share at peak.

Act as the branch leader during the absence of branch director to manage the Malaysia team responsible for South East Asia region market and reporting to Taiwan HQ. Experience in setting up production converting line which enhanced capability in resizing semi-finished production such as Adhesive Tapes, Hot Stamping Foils and Packaging Films to suit the regional market needs. Establish and further enhance collaboration with new and existing distributors throughout the region to meet the set annum revenue and profit target.Upgraded production capability and established several new resellers and a major distributor in the region.

Worked closely with Managing Director in setting up the cast extrusion poly-propylene and metalized plastic films business from ground up, includes supervising machine installation process, building up sales force that responsible to set foot in Malaysia market and establish South East Asia countries coverage.Built a solid foundation that enabled business growth and sustainability.