SELECTED CLIENTS: Baltimore City Information & Technology, MITRE Corporation, Eastern Research Group, Comfort Keepers, America's Promise Alliance, Junior League of Washington.▪ Services and Client Sectors: Provide art direction, concept development, strategic brand development, and design/production for corporate and non-profit clients.▪ Digital and Print Platforms: Create print, digital and social media communications for advertising, integrated marketing and sales/marketing support.▪ Branding and Style Guides:▪ Created new brand identity and visual style guide for Baltimore City IT Workday Implementation Project; enhanced visibility and increased employee engagement.▪ Developed brand identity and style guide for MITRE Institute, a new entity with collaborative research, community building, and talent development; created awareness and increased MITER Institute's visibility.▪ Art Direction: Led art direction, design services, and strategic brand development for corporate marketing departments, international groups, non-profit associations, and start-ups, including project management, concept development, design/production for print advertising, publications, collateral, identity.▪ HTML and CSS Coding: Learned HTML and CSS, then created enhanced email marketing campaigns for accounting firm Rubino & McGeehin; elevated seminar participation by 25%.▪ Brandenburg Gate Promotion: Developed concept, designed, and 250 hand-folded pop-up "Brandenburg Gate" promotional pieces; managed project and produced entire set of pieces on time and under-budget; increased awareness for German Embassy's website.▪ Transatlantic Climate Bridge Identity Package: Designed identity package and collateral pieces for Transatlantic Climate Bridge, a program sponsored by German Embassy; instrumental in expanding cooperation on climate change between US and German governments.▪ Marketing Campaigns: Designed and developed online marketing, including websites and HTML email marketing.

▪ Creative Direction: Championed creative direction for in-house design studio team at Choice Hotels; created print and digital sales/marketing collateral, advertising, and social media for global sales, marketing, human resources, hotel development, and corporate communications groups. ▪ UX/UI: Collaborated with UX and web design teams, enhancing usability and accessibility of website guest review feature; increased captures, up by 20%, and shared hotel guest feedback.▪ Partnership Engagement: Consulted with external branding agency, redesigning Choice logo and identity; created contemporary branding, increasing brand equity and customer engagement in Choice brand.▪ Environmental Communications: Developed Olympic-themed, company-wide visual communications, and environmental graphics; boosted employee interest and incentivized participation in achieving company goals. ▪ Creative Management and Quality Assurance: As creative lead of design studio, streamlined workflow and assured quality of design deliverables; studio achieved customer service survey rating of 4.8 out of 5, based on quality, timeliness, and cost.▪ Cross-Functional Partnerships: Collaborated with UX team, creating graphics for ChoiceHotels.com.▪ National Waffle Day Graphics: Created graphics for Comfort Inn's National Waffle Day featured on national TV networks, video, social media, and on-property collateral.

▪ Website Prototyping and UX/UI: Initiated and designed in-house prototype of web pages for redesign of IMF website; elevated visual appeal, transformed to highly usable interface, and enhanced user experience.▪ Persuasion and Client Support: Created new process, facilitating client project kick-off meetings; persuaded clients to incorporate more input from designers and expanded customer engagement.

▪ Budget Management: Managed photography budgets; organized, scheduled, and directed artistic property photoshoots; reduced costs while producing high-quality digital photos for online marketing.▪ Sales Success: Photo spread widely increased higher volume sales for hotel properties.

▪ Hand-drawn Illustrations: Created unique, hand-drawn illustrations for Aramark, a food service client; instrumental in closing sales and retaining clients by offering in-house artwork.