Territory Consultant
Colombo, Western Province, Sri Lanka
As the only representative of Sundaram Infotech Solutions Limited (SISL) for Sri Lanka and Maldives, my role involves managing the company's Microsoft Business Solutions and other solution offerings in Sri Lanka and Maldives. Within the first 12 months of operation, SISL became Microsoft's preferred partner in the Retail and Distribution, Manufacturing, and Finance space, as well as the manufacturing space in Southeast Asia (SEA - Emerging Markets).SISL’s product lines include Microsoft Dynamics AX + Retail On AX, Microsoft Dynamics Navision + LS Retail, Microsoft Dynamics CRM, and Microsoft Dynamics RMS. As part of my responsibilities, I analyze and screen customer requirements alongside local business analysts, align local marketing with the global strategy and execution, and represent SISL and its business partner in the region. I also represent SISL at Microsoft Sri Lanka and conduct competitor analysis for the region.To enhance brand visibility for SISL and Microsoft, I manage the marketing budget for Sri Lanka and Maldives, plan and organize product launches and road shows for industry-specific vertical solutions, and develop and constantly update marketing collaterals for the region, such as fact sheets and brochures. I also handle necessary PR and related ATL & BTL communication, such as press advertisements, articles, and direct mailers.Lastly, I build strategic partnerships to boost top-line and enhance brand reach and competitive persuasion