Director Of Ecommerce
Westchester, Illinois, Us
▬▬▬▬▬▬▬▬▬▬Follett Higher Education Group is a Fortune 150 private company ($2.5B in Rev) and is the largest wholesaler and retailer of course materials and logoed apparel for higher education with over 1000 retail stores nationally.▬▬▬▬▬▬▬▬▬▬As Director, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance. I Developed and executed a strategic plan to combat channel leakage and general revenue decline in the course materials business. The plan called for the creation of two new online products, a national college marketplace, and a white label marketplace platform—in order to support B2B customers. Managed inventory for 3rd party marketplace channels including Amazon and eBayKEY INITIATIVES:» Designed and implemented a technology strategy tightly coupled to the business strategy, allowing for rapid, low-cost development resulting in an E-commerce platform and new direct to consumer brand which generated $9M in its first year of operation and was built in less than 10 months for under $1.1M» Grew the 3rd party marketplace channels 20% year over year; taking Amazon to $70M/year and eBay to $35m/year » Implemented a nightly automated re-pricing strategy on Amazon resulting in an increase in profits of 3%» Negotiated reduced fees with eBay and Amazon increasing profits by 2%» Member of the mergers, acquisitions, and investments team, evaluating targets, technology, business models and personnel; Participated in 2 investment, 2 acquisitions and 3 partnerships over my three years.