Walker Sands acquired KoMarketing in 2023

● Assist in defining the requirements, tasks, and resources associated to SEO strategy● Manage and execute the implementation of tactics associated with SEO strategy● Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities● Support the creation of SEO analysis and recommendations in coordination with elements and structure of websites and web pages● Provide recommendations and execute strategies for content development in coordination with SEO goals ~ general and keyword-specific● Develop and implement link-building campaigns● Support the creation of communication/content strategies via social communities in coordination with SEO goals● Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)● Monitor and evaluate search results and search performance across the major search channels in order to improve rankings● Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies● Communication with clients, team, and management on strategy/project development, timelines, and results● Collaborate on client strategy and goal definition for success● Keep pace with search engine and SEO industry trends and developments

● Built a Google Ads campaign utilizing proper account structure and best practices resulting in a lower CPC by 6.45%● Utilized Google Analytics and Google Search Console to analyze visitor behavior and performance of website and pages. This increased CTR, lower CPC, and decrease bounce rate of website pages and improved Quality Score.● Created, verified, and optimized Google Business Profile / GMB.● Built Wordpress & Wix SEO optimized website with content.● Used SEMRush and Screaming Frog to perform on page, off page, and technical analysis.● Performed keyword research and competitive analysis.● Advised clients on optimization and link building strategies to increase visibility.