Fui convocada por la Asociación Argentina de Marketing para participar como Honorable Jurado de los Premios Mercurio 2018 - Actual

Developing the marketing strategy for Argentina, Bolivia and Venezuela. Strategize, plan, coordinate and oversee tactical plans in order to support the Sales Team.Responsible for the marketing operational excellence, strategic development, management and integration of marketing communication campaigns, aligned to meet the business objectives.Coordinating digital initiatives through social media, google and demand generation programs.Developing and executing industry segment initiatives.

Responsible for developing and executing the marketing strategy for the region (Argentina, Chile and Peru) in coordination of the different Business Unit of the company.Developing growth business plans and proceeds to support the marketing department. Responsible for marketing activities measure and results analysis generated to achieve marketing quotes. Managing quarterly marketing budget including PIPS and MDFs. End –to- end e-Commerce project development. Planning of brand agreements, website design, payment system, promotions, revenue and analysis of results.Responsible for communication activities, press release and social media management. 3 resources in charge.

Digital media consulting. Online Business Planning. Marketing Plan Development. Integrated digital communication strategy. Institutional Communication. Community Manager. Social Media Optimization (SMO), Definition of metrics and data analysis. Interactive Advertising & Media Planning, Demand Generation. E-mail marketing.

Consumer Marketing Manager for OLAM (Argentina, Chile, Paraguay, Peru, Venezuela, Ecuador) Design, planning and implementation of Marketing Plans according to the business goals of the region. Planning, implementation and monitoring of incentive plans for all channel (distributor, wholesaler, reseller, retailer). Creative processes and development of marketing materials (POP, merchandising). In charge of the regional newsletter. Planning and implementation of institutional events, product launches, business meetings. Planning of social media activities for the region (FB and TW).Management of marketing agencies and 4 marketing resources for the region. In charge of the regional marketing budget.Press Spokesperson for the region.

Planning, implementation and coordination of marketing activities for SOLA region for Consumer business (Argentina, Chile and Paraguay). Direct contact with all the channel (distributors, resellers and retailers). Managment of quarterly budget.

In charge of design and implement online/ offline marketing campaigns for more than 15 brands (Motorola, Zebra, Epson, Brother, Encode, Dynapos, Elo, etc)Content development and daily management of website.Coordination of 5 freelance designers for the company.Organization, planning and coordination of institutional events. Responsible for the preparation of all promotional material, newsletter and for all corporate communications.Monitoring the actions in press (media planning, press releases, contact with journalists).Market research, analysis and detection of new leads, search engine positioning.

Responsible for all corporate communications, for planning and executing B2B marketing campaigns and press releases. Development of press kits. Straight contact with journalists, CEOs, editors and opinion leaders. Event design and management, sponsorship activities and business meetings.Generation of new channels, leads and competitors analysis.Internal Communication (internal newsletters, action plans for improving communication, internal process design). Training and supervision of telemarketers. Two resources in charge.