Defining and executing the integrated ecommerce strategy for the US market, being responsible for the grow of the business across all the different business models. Drop ship - Marketplace | Online Accounts | Liquidation

Responsible for North America, Canada & Mexico markets.I was in charge of executing the integrated online strategy, being responsible for the merchandising and product management across the 3 markets’ website. Market expert in terms of product needs, consumer behavior, competitors and trends, in order to maximize sales. Major functions:-Product Management Product Sell-in (forecast, analysis, feedback)Product allocation, distribution and inventory controlCPSIA check control and follow upReorders opportunities and conflictive lines analysis to maximize top line sales-Web Merchandising (layout, image selection and navigation features) Establish merchandising mix and allocation strategyDaily web sorting, related products, name and product description review, navigation menu Empathy Broker tool maintenance and control -Web positioningPlaning and managing marketing initiatives driving traffic, conversion, retention, revenue and profitability. Defining and executing digital marketing touch-points: SEO, SEM, paid social and retention strategy -Business Plan control and follow upRespond to P&L concerns through operational and commercial managementDefine budget by market / season, collection, subcategories-Data AnalystDaily sales track with weekly, monthly and quarter performance analysis through specific KPIsResponsible for the understanding of the sale drivers and poor performers -Market Analyst (SWOT matrix)Competitors’ research and study of market trendsSpecial product needs’ requestsCustomer challenges and opportunities analysis -Operational excellence through communicationCross-functional teams' communication to optimize sales and improve customer experience: logistics, customer service, marketing, operations and retail merchandising

I had a great personal and professional experience while working at Camper, Spanish Footwear Company since 1975.I was in charge of executing the integrated online strategy for the US market, being responsible for the key accounts direct management. I became my client´s expert within my company, knowing and understanding their businesses with our brand better than themselves.Drop ship commerce management / NordstromOnline Key Accounts Executive / Amazon & ZapposFlash Sales organization and control / Gilt, Ruelala, Hautelook & Vente-PriveeMajor functions:-Business Plan control and follow up -Show Collection-Product Sell-in (forecast, analysis and customer presentation)-Analysis of product performance, top SKU´s by account-Reorders opportunities and conflictive lines analysis to maximize top line sales-Sell Out results analysis for further product management improvements-Weekly and monthly selling reports-Yearly terms & conditions agreements and negotiations-Operational excellence through vendors, customer service, allocation teams, business Planning teams and Retail Merchandising departments’ coordination and communication-In a daily basis I created selling reports, analyzed and understood sales drivers, proposed styles to fill in, took care of the OTB Plan, chased product opportunities and created reports presentations to highlight all the important points along with the challenges and opportunities within those clients´ businesses.-Every month I created a performance review of each account to compare, keep tracking and analyze the trend versus their Business Plans.

I was responsible for the execution and development of the communication and marketing plan for the new ´Convention Center´ in the city of Leon

Communication plans and clippings organizations. Administration and showroom managementConducted research on potential clients, contact and managementCreated a series of press clips, invitations, and event brochures - Cibeles Madrid Fashion Week and Open days

Trend Show Collaboration: winter collection 2010/2011 wholesale.-Collections preparation-Product distribution in special hangers.-New collection presentation-Sales activities and personal attention.

Monitored communication plans for the companies: “Ares Móbile y Aerocity”, “Pasito a Pasito” and “Campos de Ibiza”. Coordinating committee of the project “Había una vez un bosque” for Toyota Spain.

-Monitoring the Inter-­‐Company balance (mainly the head office in London). Improved networking skills at research balances.-Preparation and analysis of the weekly Sales Reports. Further developed my understanding of the importance of updated data and capacity to transform it in well-structured information, for easy reading and interpretation.-Support in administrative tasks in Customers and Suppliers department. Enter invoices, payments, provisions; management and complain of debtor accounts. All this contact with customers and suppliersmade me appreciate the value that communication and problem solving can bring to customer-supplier satisfaction.