- Leading the trading business for all listed cash markets instruments (Main Market Equities, Nomu - Parallel Market, Sukuk & Bonds, ETFs, CEFs, REITs). - Leading and overseeing the product development cycle for listed cash markets instruments, including enhancements to the trading experience for Exchange Members and end investors. - Leading the business intelligence and analytics functions at the Saudi Exchange.- Chairperson of the Saudi Exchange Index Supervisory Committee.

- Oversaw the department and its encompassing units responsible for Exchange cash market product development for all listed securities- Promoted the Saudi capital market’s competitive positioning for investors from a regulatory and infrastructural perspective by enhancing trading efficiency, liquidity and transparency. - Identified and implemented new business opportunities for all trading related activities vis-à-vis actively building and growing business relationship with Exchange Members (Brokers).Member of the Index Operation & Management Committee.Key projects:- Introduction of static limits and volatility guards - Negotiated Deals framework enhancements - Enhancement of short selling regulations and requirements- Debt market development program (REPO, Mass Quotes for Primary Dealers and Market Makers, Brokerage connectivity to Debt Markets)

Managed business development of Equity Markets by introducing new products and services to the Saudi Stock Exchange's (Tadawul) Equity Markets and developing all aspects of Exchange equity trading.Key projects:- Aramco IPO Project Management team- MSCI, FTSE, S&P Emerging Markets Indices Inclusion Readiness - Introducing closing auctions to Main Market & Nomu - Parallel Market- Introducing a trade-at-last session to Main Market and Nomu - Parallel Market- Facilitating the listing of foreign companies’ shares on Tadawul

- Led various market assessments and feasibility studies which formulated key recommendations targeted towards the development of the Saudi Capital Market.- Managed the implementation of recommendations and requirements across various functions at the Exchange across the project lifecycle from initiation to closing.- Held the role of Project Manager for two strategic initiatives on a national scale targeted towards developing the Saudi Capital Market with direct contribution to Vision 2030; namely Real Estate Investment Traded Funds (REITs) & Nomu – Parallel Market- Engaged with the Capital Market ecosystem to obtain stakeholder feedback, management buy-in and Board approvals.

Prince Sultan University’s Center for Sustainability and Climate (CSC) is committed to the United Nations Sustainable Development Goals (SDGs) through effective institutional resources management, innovative teaching and learning, research, national and international partnerships, continuous studies, and outreach.

First Saudi Advisory Board Member for Bloomberg’s “A Fair Share” initiative, which advocates for gender equality in the regional financial industry.

- Managed market assessments and strategic reviews and advised clients in both the private and public sectors in healthcare and education interested in venturing into new business opportunities via expanding product offering and / or georgraphic outreach- Led project execution, managed budgets and resources and worked with Subject Matter Experts across a number of industries - Conducted current and forecast demand / supply analysis whilst incorporating macro-economic and socio-demographic drivers- Formulated recommendations to support clients' senior management in key strategic decisions

Specialized in market entry strategy, assessment and commercial due diligence for both local and international clients considering making major investments or strategic changes in their businesses through growth, partnership, or acquisition context such as:- entering a new geographical market- diversifying into new products, services or customer segments- considering acquisitions, joint ventures or partnerships- developing new business ventures- clarifying, formalising or changing strategic directionKey engagement and clients advised: - Market assessment and store roll-out plan for a major Quick Service Restaurant (QSR) in Saudi Arabia and the GCC - Market assessment for a global high-end retailer considering entering the Middle East and Sub-Saharan African markets - Market assessment for Bawan construction company in Saudi Arabia in preperation for IPO filing - Global chemical conglomerate client seeking expansion of operations into MENA and establishing a market entry strategy concept through value chain analysis - Saudi Agricultural Development Fund date sector development - Market entry strategy covering the Middle East retail industry for an international apparel franchise looking to enter the region - Financial due diligence in the food & beverage sector in preparation for a potential acquisition - Financial due diligence for a large retail conglomerate in Saudi Arabia, in preparation for a potential acquisition - Financial due diligence for a Saudi Arabian construction conglomerate in preparation for their IPO

The internship focused on being involved in engagements and live projects in the Advisory business; specifically in Transaction Services and Deals Strategy. My role was mainly gathering primary and secondary research, benchmarking and financial statement analysis as part of engagement scope of work.

Organizer for the Most Competitive Youth competition, an initiative to promote innovation by local youth in collaboration with Edge of Arabia & SAGIA.