Director of Project Management, Marketing

• Responsible for building the PMO practice and leading 12 project managers• Set goals and priorities for department with clear a measurement plan and provide regular updates to stakeholders• Identify areas of process improvement for individual projects, brands, and the organization at large - develop the tools, training, and templates for rollout of improvements• Build relationships with cross-functional partners and balance varying needs/goals• Manage multiple projects simultaneously, navigating competing priorities to keep each team on task and budget• Lead the creation and execution of cross-functional and complex project plans, timelines, milestones, interdependencies, performance metrics, resourcing needs, and stakeholder management• Lead suggestions on how to continuously improve operating protocols and ways of working• Thoroughly create, identify, and track nuanced program milestones for complex projects; identify proper resources and SMEs; ensure flawless execution by tracking respective schedules, budgets, and dependencies • Proactively identify risks, remove obstacles, and propose vetted alternative solutions to achieve best project and operational results; continually monitoring and measuring risks throughout• Provide reporting on status of program throughout its life cycle to project teams, stakeholders, and executive team members, encompassing risk response plans and supporting data• Lead change management efforts throughout the implementation, adoption, and sustainment of new project management software (Mavenlink)

• Lead intake and execution of programs and create reports to showcase work at all levels for working teams and leadership• Spearheaded productivity and operational improvement initiatives• Identified gaps in organizational effectiveness and workflow - solving for more efficient process and implementation of those solutions• Managed chaos, built productivity, and led operational improvement initiatives• Continually identified onboarding and educational opportunities• Organized cross-functional communication internally and with external partners• Resourced the internal creative team, external agencies, and freelancers for over 25 projects per week• Focused on long-term growth solutions for team members as the organization scales• Ran marketing production and freelance budgets to ensure proper allocation• Managed multi-million dollar marketing budget and found spending efficiencies that allowed for additional hiring and capacity• Served as the organization’s administrator for the company workflow tool• Maintained and evolved Workfront to meet ever changing business needs• Led improvement and onboarding• Directed external stakeholders and partners through marketing initiatives

• Managed chaos, build productivity and lead operational improvement initiatives• Directed effective project plans for 0-2+ year roadmaps, identifying project risks early, devise contingency plans, recommend resolutions, and work towards timely decision making• Lead and inspire direct reports, greater department team, and indirect team members - provide growth, guidance, mentorship, solutions, and opportunity• Defined, established & implemented agency-wide workflow, process, and procedures• Continually identified onboarding and educational opportunities that benefit all departments within the agency - creating appropriate documentation with key inputs as needed• Created and execute overall department goals, objectives, and expectations• Implemented effective use of Workfront/Project Management software across cross-functional teams• Managed resourcing for team of 20+ in addition to solving cross-departmental resourcing needs• Designed guidelines for remote teams (across 5 offices) prior to COVID-19 and successfully executed plans so forced remote work was a smooth transition• Fluent in face-paced environments, coordinating multiple projects at a time while keeping Project Management software up to date and teams on track• Managed all project finances including POs, estimates, invoicing, and billingAchievements: 1. Lifted the largest team of 60+ members from poor operational health and program management to the gold standard for the company. In doing so, created a scalable workflow model and grew direct reports to manage at scale on other teams within the organization. 2. Awarded “Pioneer” in 2019; awarded to those individuals who have helped lead, evolve, create and connect in new ways we never thought possible.

Clients: TaylorMade Golf, World Surf League, Adidas, Cox Automotive (Autotrader and Kelley Blue Book)• Oversaw 360-degree advertising campaigns from kick-off through strategic & creative development, production, and launch.• Worked with internal, client and partner agency teams to gather research, insights and campaign metrics to influence and inform campaigns.• Organized cross-functional communication internally and with external partners and clients• Worked closely with agency partners on research, insights, channel mix, creative rollout, execution and campaign metrics.• Wrote and reviewed creative briefs; ensuring all work aligned with brand voice and creative strategy• Facilitated and lead reviews with major stakeholders both internally and externally• Managed $1-10MM+ annual production budgets• Defined and manage scope and identify out of scope work when it arises• Create scope of work for clients and manage expectations of the proposal based on budgets and resourcesAchievements & Awards• Launched Kelley Blue Book’s ‘Instant Cash Offer’ product resulting in +%7 lift within 2 days of mass media launch and record-breaking site traffic and completed offers within the first month.• Executed The World Surf Leagues inaugural branded content series, “Beach Breaks”• Account Lead on TaylorMade’s “The Wait”, a Clio Bronze Winner• Led global productions for TaylorMade’s 2016 product launches across metalwoods and irons; number one in their product category

Clients: TaylorMade Golf• Successfully launched and managed TaylorMade's RSi Irons campaign. A 360 degree, 4-phase approach including, but not limited to, Mis-Hitshappen.com web experience, multiple TV spots, digital and print.• Executed multiple projects in a fast-paced and ever-changing environment.• Worked closely with production (all mediums) to understand and be extremely comfortable with nuance language, specs, deliverables and the production process.• Developed and lead Internship program, serving as program mentor.

Account ExecutiveClient: Bolthouse Farms• Launched Bolthouse Farms first OOH campaign and achieved lift rate 10% higher than goal.• Introduced Bolthouse Farm’s Food Porn Index to the world wide web (http://www.urwhatupost.com/) - FWA site of the day• Interpreted business goals and hold product and brand knowledge.• Managed financial performance, total overall budget, estimates and billings.Producer + Project Manager• Generated and managed timelines, budget, estimates, POs, and project management from development through delivery.• Communicated project issues and resolutions to client and internal teams.• Managed project scope and identify out-of-scope work when it arises.• Worked with internal and external resources, maintaining high level of industry knowledge.• Daily management of agency team, including creative teams, producers, junior account members, interns, and freelancers.• Lead workflow, process and procedure set up and management.

Client: Hyundai• Worked on Hyundai retail and national accounts executing against sales events, regional and national initiatives• Management of various multimedia projects in a fast-paced environment with constant change. (TV, Radio, OOH, Print, Digital, Social, POS, etc.)• Served as a wheel hub of communication across various disciplines and departments of the agency. • Created and maintained efficiency in process, planning and project workflow.• Generated, implemented and managed detailed schedules for each project.• Planned, organized, directed, prioritized and held accountable of projects from creative development through delivery of materials.• Aided in training new employees/freelancers and managed intern.• Provided assistance where needed to other departments (Creative, Account, Production, etc.) where needed.