Clients: NIVEA, NIVEA MEN, Heineken, SensodynePart of the Brand Activations team (PR, Events, and Influencer Marketing), working closely with Boomerang Agency. Responsible for identifying and recruiting global influencers and content creators for international campaigns, as well as scouting emerging talent. Generating weekly social media trend reports.- Collaborating with cross-functional teams for campaign planning and execution (e.g. creatives, project management, production).- Developing creative ideas to incorporate influencers into social media campaigns. - Creating detailed campaign briefs for influencers and content creators.- Coordinating the production and execution of campaigns and influencer events.- Developing and executing innovative, globally-focused influencer marketing strategies.- Managing influencer campaigns targeting diverse audiences across continents.- Generating insightful reports on influencer and social media campaign performance.

Independently managing the social media account (Instagram) of OSLO amsterdam and creating engaging content to build the online presence. Using Canva and CapCut.Redesigned the Instagram profile and implemented a new content strategy, leading to organic growth in followers and increased engagement through effective social media management.- Social media management and content creation- Copywriting- Strategy and analysis- Community management- Branding and events

Allround marketing and content intern with a wide range of responsibilities. Using Canva, Slack, Shopify and Buffer.- Creating engaging and creative content for all channels (Instagram, TikTok, Pinterest)- Creating and editing website images- Arranging collaborations and events- Influencer marketing- Writing and uploading blog posts- Answering customer inquiries- Community management

Assistant project lead for the "Advanced Methods of Empirical Communication Research" course at UZH. Independently managed a team of 20 bachelor students divided into 5 subgroups, each entrusted with distinct responsibilities. My role involved guiding the project's direction, coordinating tasks, scheduling meetings, reporting back to the professor, and ultimately evaluating the output.- Agile project management- Assistant to the professor- Leading 20 bachelor's students throughout one semester- Correction of research papers (project) and statistics exams

Worked on two projects. Wrote website content for a campaign to market the city of Wolfsburg, and made a social media content plan for an office space rental company based in Wolfsburg. - Social media campaign concepting and documentation - Website and social media content writing- Research