Strategic advisor offering product feedback, marketing strategy, and competitive research in the pre-launch phase.

Led global Pro markets digital experience for home comfort and security solutions (thermostats, security systems, and sensors). Managed a 6-person EMEA PIM team and one website manager covering 20+ sites.• Built resideo.com/pro for the North American market and managed EMEA B2B digital expansion.• Increased NA site traffic by 150% YoY and social engagement by 300% YoY by focusing on content strategy, A/B testing, and user experience research to improve site performance and visitor satisfaction.• Reduced costs by $300K+ by evaluating, recommending, and leading the consolidation and decommissioning of underperforming sites. • Developed feature requirements to create the foundation for a global, B2B e-commerce experience.

Optimized the Marcom Center of Excellence (COE) budget and planning process for multiple divisions: building technologies/smart building, performance materials, and safety and productivity solutions.• Led the budget and planning process including tech stack management, process improvements, and advising teams on strategy and execution. Reduced timelines by 30%.• Collaborated with Marcom and Design teams on branding projects and portfolio strategy including co-authoring a smart home brand and market segmentation analysis.

Championed the Nest ecosystem to expand smart home technology partnerships leveraging APIs for integration with Nest thermostats, cameras, and smoke detectors.• Expanded Nest Developer program and “Works with Nest” ecosystem marketing into web, social media, events, and co-marketing to increase developer engagement and partner visibility.• Launched the Thoughtful Things VC Fund with Google Ventures and Kleiner Perkins by promoting the fund, vetting participating companies, and staging the pitch event which identified 10 potential partners.

Launched and drove online marketing strategy for the HPConnected.com platform, providing users with storage, photo, music, and printing services for their HP printers and other devices. • Designed and managed the development of HP Connected sites in 25 countries and 10 languages in 6 months for less than $100,000 and led agency and hp.com teams on website design, implementation, and analytics.

Developed innovative marketing campaigns to create visibility vs. Apple and Google. Managed 1 direct report. • Promoted webOS ecosystem (smartphones, tablets, and app store) through product launches, carrier partnerships, and sales training including product placement, TV commercials, high-profile events, and retail.

Revitalized Intel’s presence in the enterprise market by leveraging the vPro (SMB/Enterprise) product line, internal experts, and underutilized customer engagement channels (new site, live chat, webinars, social media, live events). • Reduced the development and implementation timeline of intel.com/work from 3 years to just 6 months by restructuring agency relationships and recruiting internal resources and led web analytics and SEM/SEO teams to establish key metrics, dashboards, and optimization strategy.

Influenced Yahoo! Local and Yahoo! Maps feature development, site design, and product positioning by initiating research projects and establishing customer segmentation to compete with Google Maps and Google Local.• Represented “voice of the customer” for Yahoo! Local and Maps. Advised product marketing teams on marketing strategy in M&A discussions and new product development.

Cultivated brand loyalty by executing 30+ world-class product launches and ongoing marketing campaigns for computers, software, and services. Had end-to-end responsibility for brand consistency. • Developed product marketing strategies across digital, retail, and channels including strategic insights that led to the Mac vs. PC TV commercials.

• Managed a team of 4 plus multiple creative groups and vendors supporting Mac computers, Pro and Consumer apps (e.g., Keynote, Pages, Logic), and AppleCare product launches. • Created a world-class, consistent brand presence across video, print, email, packaging, web, case studies, events, and direct marketing by leading a cross-functional, integrated launch process.

Achieved 2x market share increase for the Final Cut Pro product line by partnering with Product Managers, Apple Retail, and Pro Markets Marketing on a multi-year marketing strategy including industry-first videos, online seminars, 70+ city road shows, retail presentations, and major film festival sponsorships.

Developed and managed the production of marketing communications for a range of products including Mac OS X, PowerBook, QuickTime, iTunes, iMovie, iPhoto, and GarageBand.

Provided marketing communications expertise to Education Marketing group. Drove development and implementation of product and service positioning across a wide variety of collateral materials.

Evaluated marketing opportunities and made strategic recommendations. Performed analysis of competitor marketing strategies. Assisted in planning the World Economic Forum in Davos, Switzerland.

Edited and managed web site for textbook publisher. Led cross-functional team that developed interactive web activities.