Noelle K. Email & Phone Number

London, GB

London, England, United Kingdom

London, England, United Kingdom

Jersey City, New Jersey, United States

• A gut-healthy dessert brand for the modern sweet tooth. Our first product is the dalci brownie and blondie. Made with easy-to-digest, gut-friendly ingredients like avocado oil, almond flour, and coconut sugar.
• Leveraged social monitoring tool to provide monthly reporting, including key metrics (i.e., growth rate, reach, engagement rate, etc.) to assess contribution of organic social-based campaigns to overall brand health
• Maintained social content calendar and developed creative strategies to secure and maintain partnerships with key content creators, while growing brand’s presence across key social channels to amplify brand messaging.
• Designed custom email templates in Adobe Photoshop, scheduled email marketing campaigns and automated email flows in Klaviyo, ensuring design and copy were optimized, user and mobile-friendly, with Open Rate of.

New York, United States

• Responded to RFPs and created media plans in line with strategic marketing goals for campaigns across West Coast named entertainment accounts, including Netflix, Hulu, CBS, FX Networks and Nickelodeon
• Coordinated campaign delivery reports for clients, analysing performance metrics and preparing tactical recommendations to further increase success rate and renew/grow current business
• Collaborated cross-functionally with Ad Product, Creative, Ad Operations and Ad Sales teams to manage and execute custom campaign elements and online marketing initiatives, updating contract management system with.

Greater New York City Area

• Reported directly to Senior Media Director daily, performing tasks related to managing multi-million-dollar budgets, planning, implementing, and reporting media plans for client Edgewell Personal Care (North America)
• Managed developing and presenting comprehensive full-year media plans, resulting in advertising contract renewals across digital, out-of-home, and audio media tactics
• Gathered and monitored campaign performance data, providing Edgewell with consistent reporting insights and optimisation suggestions related to display and social campaigns for Hydro Silk, Skintimate and Intuition.
• Worked closely with media vendors during the RFP process to negotiate rates for ad placements while compiling vendor/media channel consideration lists to develop upfront partnerships to further Edgewell's digital.
• Managed responsibilities of Assistant Media Planner, performing regular check-ins and conducting training across platforms, performance tracking, and ad trafficking
• Used campaign management platform – Prisma for Buyers, to analyse and optimise paid media campaigns and push placements to DCM for trafficking purposes

• Earned first-hand experience in media planning, developing skills across strategy development, performance tracking, campaign execution and effective client communication, leading to two promotions in under two years
• Gathered and assessed performance from previous academic year to frame and support paid media recommendations for NYU graduate programs, assisting Senior Management in insight presentation
• Aided in the planning and execution of paid social campaigns across numerous NYU graduate programs, understanding how to structure and schedule campaigns across various campaign management platforms based on the.

Greater New York City Area

Greater New York City Area

Bronx, NY

• Engaged in editorial duties including interviewing sources, pitching article ideas, leading photo shoots and writing Beauty and Style related content
• Assisted Editor in Chief with magazine layout and creative design for Spring 2018 issue, leading weekly meetings and an InDesign tutorial

Greater New York City Area

• Assisted Fashion Editorial team with branding and developing site content: researched brands, designers and tracked trends
• Performed web editorial responsibilities: proofread content and built PowerPoint presentations of looks, products and copy

Greater New York City Area

• Contributed to digital marketing efforts across portfolio brands through assistance with social media strategy, execution and influencer outreach
• Assisted in weekly content planning involving sourcing and generating content for email newsletters with over 70K+ subscribers
• Managed and grew Instagram pages for travel, fashion, gaming, and parenting oriented accounts totaling over 57K+ followers

Greater New York City Area

• Engaged in extensive research and created and built digital stories in Wordpress for CBS Local Affiliate pages
• Oversaw social media accounts, producing ad copy and scheduling content in promotion of Play.it podcasts

Greater New York City Area

• Assisted in editorial duties including transcribing interviews, pitching article ideas, producing website content through CMS, and managing social posts across all platforms
• Participated in administrative duties including manitaining beauty closet and tracking packages in preparation for content giveaways

Master Of Science - Msc, Strategic Marketing

Grade: Merit

Bachelor Of Arts - Ba, Major: Digital Technology And Emerging Media, Minor: Journalism, Gpa: 3.6, Honors: Cum Laude

Activities and Societies: Mode Magazine, Fashion For Philanthropy, The Fordham Ram

Study Abroad, Communication And Media Studies