About New JuneNew June is a micro bakery and cake studio located in Philadelphia, PA. Founded by Noelle Blizzard, New June’s all women team specializes in seasonal bespoke cakes, cookies, and pies. The brand has been nationally celebrated by outlets ranging from New York Times’ T Style to Good Morning America and Architectural Digest for marrying aesthetically stunning cake design with delicious, high-quality flavor profiles. For more information on New June, visit https://new-june.com/ and follow on Instagram and TikTok @newjunebakery.

- Responsible for developing the strategic marketing plans for PHS; brands include the Philadelphia Flower Show, PHS Pop Up Gardens, PHS Meadowbrook Farm and PHS Public Landscapes & Gardens- Leads marketing and communications team in execution of marketing effort; channels include Email Marketing, PR, Social Media, Website and Advertising- Develops and executes advertising strategy for PHS; tactics cover traditional (radio, television, print, outdoor, distribution) and digital media (social media, Google AdWords, Owner IQ, AdRoll, SITO) as well as local digital media placements (6abc, Visit Philly, Philadelphia Magazine, Philadelphia Style)- Oversees the design, messaging and production of marketing collateral, digital brand assets, graphics, and advertisements- Establishes promotional partnerships with media outlets, local and national businesses, stakeholders, sponsors and cultural institutions - Maintains a dashboard for analyzing campaign performance and metrics; reports and presents on dashboard to senior leadership and external stakeholders- Manages agency partners for services including media buying, video production & animation, photography, digital advertising, social media marketing, and market research - Collaborates with PHS Shows and Events internal department to develop experiential marketing activations and events, most notably for the Philadelphia Flower Show

- Develops and executes the digital marketing strategy for PHS brands- Leads the development of all digital content for marketing and development teams; includes social media, blogs, website, email, advertising, photo and video - Oversees the digital advertising strategy and spend, including contracts for services rendered by agencies- Manages editorial calendars, project workplans, timelines and budgets- Maintains a dashboard of the digital marketing effort performance (social media, website, digital advertising); prepares reports for leadership and stakeholders, presents analytics and trends to department teams- Established PHSs first ever influencer marketing program; included developing and researching new relationships with influencers, developing cross promotional influencer campaigns with local and national business partners, sponsors, media outlets and cultural institutions; creating a dashboard and identifying metrics for tracking the success of partnerships, and curating exclusive events and experiences to engage these groups in PHS brands- Established pixel tracking for all PHS marketing initiatives to evaluate advertising spend and overall marketing campaign performance (social media, email marketing, advertising, cross promotions)

- Developed social media strategy for clients; curated creative content, provided art direction for print collateral, social media graphics, ads and email marketing template design- Wrote client proposals; established benchmarks for reporting and dashboard of analytics- Offered professional consultation on social media management, including establishing reporting processes, determining and understanding kpis, choosing the right social media monitoring, scheduling and analytics software,  establishing and curating brand identity on social, and managing social media advertising- Coordinated consumer and trade publicity requests, wrote press releases, maintained media contact lists and coordinated and attended media events as needed

Developed marketing and communications strategies that supported the strategic initiatives of clients, including: Nicole Miller, Amsale Bridal, The Bellevue Philadelphia, Duke & Winston, MKDA Wholesale, signature event The Bellevue Gets Engaged, and the Rittenhouse Row Spring FestivalCoordinated consumer and trade publicity requests; established relationships with writers, editors, bloggers and influencers, and wrote and distributed press releases and media alertsDeveloped content for social media, websites, blogs and eblasts, in-store promotional displays, print collateral and memorabiliaManaged project timelines and editorial calendarsTracked and analyzed performance of marketing efforts, including email marketing, social media and google analytics; established templates and a dashboard for reporting metrics to clients and stakeholdersProduced various events and activation, including press conferences, media stunts, trunk shows and trade shows, in-store promotions, fundraisers and field marketing activations Wrote client proposals; pitched clients on capabilities of PR firm, in particular social media strategy and experiential marketing and events offerings

Provided on-site training and learning tools for growth in Social Media Practices. Collaborated with Digital, Creative and Press teams in developing and deploying marketing and communications campaigns that supported and leverages a product and/or brand. Client Proposal writing

Student/Teacher academic writing liaison, providing aide to University undergraduate and graduate students concerning literary assignments, practicing mutual creative problem solving.