Noel Lyon Email & Phone Number

Greater Detroit Area

Troy, MI

Drove new business development in exterior applications for Magna Exteriors, focusing on business with GM. Working at a platform level with the extended Magna team to ensure customer focus, seamless launches, and smooth production over the program lifecycle.

Led the marketing and sales effort in the Mid-Atlantic and TX/LA markets for the POWERHOUSE™ Solar re-roof segment and led the New Construction Builder channel in the Carolinas. Aligned channel goals and secured new relationships with key strategic channel partners and builders in various regions to meet business sustainability and growth objectives.

Midland, MI

Created the marketing plan for the re-roof segment in the U.S., capitalizing on national trends while identifying and addressing regional variances to create a cohesive strategy for market introduction and supporting aggressive growth objectives in the residential re-roof market, the highest revenue segment of the U.S. roofing industry.Managed tactical.

Troy, Michigan

Advanced Electrolyte Technologies was a JV startup between Dow Chemical and UBE Industries, Ltd., focused on the manufacturing and marketing of formulated electrolytes for lithium-ion batteries in energy storage applications. Created industry awareness, developed market presence, and cultivated strategic relationships with key customers including.

Troy, MI

Expanded business in existing product lines and facilitated incremental business through portfolio expansion, developing relationships with targeted OEM’s and related strategic tier 1 customers to position interior, exterior, and under the hood applications. Mentored staff to drive innovation and customer focus mindset and product and marketing management.

Auburn Hills, MI

Managed Dow Automotive’s business with Honda and subsequently Toyota in North America and facilitated global coordination with other regional account teams. Aligned and executed regional and global strategies for multiple business units through the Dow Automotive product portfolio as a market facing business, championing strategic customer initiatives.