Noel Nicholson Email & Phone Number

North Richland Hills, Texas, Us

North Richland Hills, Texas, Us

Saint Petersburg, Fl, Us

• Lead analytics team; responsible for analytics-based strategies, digital communication and its measurement as well as defining and reporting client performance at the consultant level.• Identified and implemented knowledgebase utilized company wide, specifying applicable business rules necessary for client data understanding.• Detailed and presented data-based business strategies to clients.• Worked closely with executive team to define long term internal strategy.

Dallas, Texas, Us

• Extensive work in CRM capacities; provided marketing campaign results, identified back-matching control groups for incremental performance, created customer segmentation and targeting, and established testing methodologies for various short-term and long-term marketing and operational implementations.• Provided in-depth insights into loyalty program performance; identified winning email-based campaigns and analyzed program performance.• Generated Profit/Loss financial statements as well as liabilities expenses and solutions to optimize financial balance sheets for the loyalty program.• Developed and communicated financial forecasting standards used throughout the company for daily labor and product allocations.• Established testing procedures for multiple business units, followed by results utilized significantly in executive level business decisions.• Designed and aided in development of data standards utilized throughout the company for all data-based transactions and performance.• Provided strong support and specifications for data warehousing of customer level data. • Created highly visible projects through large data-based analytics, contributing to both long term short term strategy.• Worked with customer research and survey data to identify NPS standards implemented company-wide. Used survey level data in conjunction with performance data to extrapolate testing performance.• Compiled company-wide performance metrics and industry-wide data, providing executive level and store level KPI and competitor performance comparisons.• Supported H.R., I.T., Finance, Marketing, Consumer Insights, and Strategic Planning departments, as well as the Chief Officer level executives and company board executives through data analysis and ETL, results presentations, performance tracking at all levels, financial and performance forecasting, fraud identification, employee engagement and performance and multiple ad-hoc reporting and problem/solution identification.

Atlanta, Ga, Us

• Established and implemented methodologies to greatly improve data-based customer products including the Corporate Hierarchical Linkage database and the Commercial Credit Scoring database.• Championed large-scale project to increase efficiency and effectiveness of Commercial Solutions by unifying separate data houses, allowing new products to be developed and improving workflows.• Worked with SQL Server, SAS, and SQL*Plus to provide production-level reports and generate solution-based results for various departments company wide.• Used text-mining and web-scraping techniques to generate data; applied data to clustering methods and pattern-matching in order to identify hierarchical relationships.

Denver, Colorado, Us

• Responsible for leading the analytics behind Blockbuster Online’s strategic marketing initiatives: new concept development, new customer propositions, CRM and major marketing campaigns.• As a lead analyst of Blockbuster Online team, contributed greatly to success of business by providing: predictive modeling, data mining, marketing analysis, customer segmentation, and experimental design analysis for Marketing, Retention, Product, Finance and Operations.• Worked closely with Market Research team to provide a comprehensive view of the customer.• Drove the on-going development of the Blockbuster Online marketing database.• Present results and provide recommendations to management.• Extensive work with Oracle, SQL, and database design.• Led and contributed to multiple data-intensive marketing and retention campaigns, including and concentrating on email marketing.• Developed CHAID-based decision trees focuses on customer retention with SAS analytical software to identify business challenges and improvements.• Through text-mining techniques, categorized user input in order to effectively implement customer-focused business decisions.

• Organized necessary operations for maintenance, installation, and dismantling of mobile scaffolding for large-scale construction companies.• Managed all employees involved in on-site operations.• Developed model for business expansion into secondary business.

• Researched theoretical and real-world models; providing results analysis and presentation of findings.• Created visual model using Rational Rose UML software of standards established by IEEE/NIST.• Developed Java GUI to provide networking capabilities for complex transducer systems.• Successfully wrote and communicated proposals to U.S. Military and NIST, with the result of winning government grants and bringing substantial revenue to the research program.

M.S., Quantitative Finance, Mathematics

Bachelors Of Science, Physics