Noel Oliveira Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

Worked with Mercado Livre and Mercado Pago. Leading processes and creating value and insights through a stack of tools like Snowflake, Tableau, GCP and Looker Studio. Managing an data taxonomy process to standardize campaigns nomenclatures.Structuring a Google Big Query datalake schema to manage all media campaigns data.Managing people and work flow to assure quality of data and presentations to Mercado Livre and Mercado Pago.Started to evangelize people on statistics basics concepts to make them understand and work better with them.

São Paulo, São Paulo, Brazil

Analysis of data from advertising campaigns for Vivo (leading telecom player) with Google tools like Big Query, Sheets, Presentations to perform this work.Had managed an intern and a coordinator to get the work done.Presented the reports for external and internal clients.

São Paulo, Brasil

Analysis of data from advertising campaigns for Google education initiatives with tools like Google Sheets and Presentations to perform this work.Presented in English and Portuguese to Google employees.

Montevideo, Uruguay

Conversion optimization though CRO principles for visual and psychological analysis of its site and its target.

São Paulo E Região, Brasil

Designing data models and metrics from GPA apps and sites for daily optimization.Made a revamp on its tagging map to give to managers and directors the metrics that they mostly needed.Evangelized product managers to prioritize data mapping and analysis.My metrics and dashboards helped Clube Extra revenue going from R$160K to R$400$ in one year

São Paulo, São Paulo

Work with brands like Honda, Jeep and Rico.com.vc to optimize its sites, media campaigns and audiences.with tools like Google Analytics, Hot Jar, Google Trends, TGI, Comscore and Google Data Studio to integrate all these data.

São Paulo, São Paulo

Working with brands like Intel (80% of time), Disney and Lays to improve its Social and Paid Media KPI through insights from Web Analytics, Business Intelligence and Consumer Research data.On these clients worked with tools like: Google Analytics; DCM with Floodlight; Google Adwords; Facebook Insights, Campaign Planner and Ads Manager; Twitter Ads; Navegg Audience; Comscore (made a two days course) and Crimson Hexagon.

Worked with clients like:TIM Beta: with full support on web analytics through Google Analytics and business intelligence analysis on paid media via Facebook Ads, Twitter Ads, Media System programmatic ads data and product usage data from TIM. Bradesco Next: Made target audience clusters for media planning on TGI based on four personas defined by a planner.

São Paulo E Região, Brasil

Working with clients and their reports- Coca-Cola: Data extraction and Buzz Intelligence insights for their reports;- Itaú: Buzz Intelligence and a daily social media crisis management with alerts for Itaú Online PR;- Philips: A monthly Social Media Intelligence report which covers all Philips' areas.Worked with tools like Crimson Hexagon, Scup, Social Bakers, Adobe Analytics and Google Analytics

São Paulo

- Gave insights for Sony, Toyota and Nissin advertising campaigns and institutional sites.- Made personalized reports for these clients using Google Analytics and Omniture(Now Adobe Analytics)

São Paulo Area, Brazil

Created and Managed Google Adwords SMB level campaigns and ads and started analysing these campaigns on Google Analytics by myself and found that i liked more to do web analytics analysis than to be a search media analyst.

São Paulo Area, Brazil

Gave support General Motors mainframesand its applications like TSO, CICS, MVS2

Gave support of a program from thisissurance broker to his fellow insurancebrokers and sometimes helped Porto Seguro'sclients to solve their PC's problems.

Master Of Business Administration - Mba, Data Science E Analytics

Bachelor, Marketing

Técnico, Information Technology