Develop and execute strategic communications strategies for La Villa ISD. Promote positive public relations between the Superintendent, the school district, stakeholders, and the community. Develop a communications plan for the district and ensure its execution. Plan, produce and distribute content in various formats to support communications, marketing, and branding goals. Design effective marketing strategies to help increase student enrollment. Collaborate with administrators to address crisis communications. Supervise a team of media liaisons to ensure seamless communication between the departments and campuses. Lead the district's registration committee to ensure compliance and adhere to timelines. Manage all digital assets and enhance the district's media presence across all platforms.

Developed and implemented a comprehensive communications plan to support the vision and goals of the District and the Superintendent. Helped increase student enrollment by 3% through effective marketing strategies. Developed a strong brand presence for the district. Produced content in various formats to reach a wider audience and increase engagement. Managed all social media platforms, website and digital assets. Followed communications policies and ensured we were FERPA compliant. Oversaw the entire process of establishing the cable television channel for the district. Supervise the media liaisons from each campus to facilitate communications. Oversaw a team tasked with video and photography duties during events.

Responsible for all video projects, from start to finish, as per client requests. Developed concepts, managed timelines, and provided regular updates that met the client's marketing objectives.