We provide strategic, tactical, and hands-on implementation for mission critical marketing activities including planning, infrastructure design, operational workflows, campaign design and implementation, public relations, product marketing, client engagement and retention, brand wellness, digital marketing, and sales enablement.

Recruited by the Executive Leadership Team to transform Marketing from a fulfillment center to a strategic partner in support of rapid YoY growth and performance scalability. Key initiatives include building a persona-based campaign framework, implementing a full-stack marketing infrastructure, conducting a brand/positioning update, designing KPI dashboards, and training/mentoring team members. Designed and implemented a persona-based campaign framework using the Pragmatic Marketing and Sirius Decisions implementation models resulting in expansion from one to four target personas, and 60% in YoY new revenue growth. Launched the “We’re here to help.” Campaign and resource center in response to the COVID crisis, resulting in 1.6K new product requests, a 48% increase in Marketing Originated Pipeline (MOP) and reception of the International Stevie® Award for Marketing Campaign of the year. Coordinated the design of Marketing KPI dashboards for leadership and the board inclusive of pipeline and revenue attainment analysis, funnel conversion rates, social engagement and share of voice, and digital marketing impact. Developed and implemented a digital marketing strategy for SEO and targeted lead generation resulting in $200K+ of paid search savings and an additional 6K+ of Marketing Qualified Leads (MQLs) over a 12-month period. Established a two-week agile marketing sprint infrastructure and process resulting in KPIs for team utility, performance and workload balancing.  Implemented a product packaging redesign from individual products to a suite of solutions along with a brand repositioning and archetype update to better reflect and communicate the purpose, value and impact of GoGuardian solutions.

Recruited as part of senior leadership to build and scale the department, develop and execute strategic marketing programs, and deliver pipeline and bookings targets. Collaborated with executives across product, sales, services, support, finance, and business development to achieve $390M in revenue and support 100M users in over 80 countries around the world. Key Results: Exceeded YOY pipeline growth targets, leading the two largest quarters of marketing revenue growth in PowerSchool history, resulting in 107% of Marketing-Originated Pipeline (MOP), 90% of Marketing-Originated Bookings (MOB), and 35% of total company bookings for the year. Spearheaded the launch of $3M integrated marketing campaign with Microsoft, incorporating the award-winning “School of the Future” exhibit and EdTech Showcase interactive tour, sales enablement and training, event marketing, out-of-home advertising, digital media, microsites, webinar series, blogs, videos, and regional PR efforts. Achievements include rolling MOP of $18M+ in Marketing-Influenced Pipeline (MIP), $4.34M+ in MOP, and $5.5M+ in MOB.Scaled team from five to 25 members within 18 months to support company growth through five acquisitions, 28M new students, 8.8K new school and district organizations, and a 5x increase in employee headcount within a 36-month period. Transitioned from a product-based to integrated, persona-based campaign strategy, resulting in 16K+ Marketing-Qualified Leads (MQLs) and $24.1M in MOB within a 12-month period.Restructured marketing operations based on Sirius Decisions, Predictable Revenue, and Vista Consulting Group (VCG) frameworks, utilizing Salesforce, Marketo, and Bizable applications for program and revenue forecasting and tracking.Developed the brand, story-arch, iconography, and website UX, to shift PowerSchool perception and market positioning from a single flagship platform to a unified set of applications resulting in an improved customer cross-sell and ROI story.

Built marketing team from zero to eight and accelerated revenue, prepping company for sell. Oversaw program design, lead generation, sales enablement, and market research functions. Implemented a marketing and sales software infrastructure using the Predictable Revenue model. Key Results:  Built marketing team from the ground up, overseeing a team of eight, and creating a marketing and sales software-led infrastructure to implement lead generation, sales enablement, reputation, client engagement, and market research programs. Led brand overhaul and website redesign, contributing to pipeline growth of $8M and net new sales of $5M, while maintaining a 97% client retention rate. Accelerated revenue growth from $10M to $15M within three years, resulting in a $50M+ company valuation for sale to PowerSchool.

Led development of a marketing team to support demand creation, sales enablement, reputation, and market research tactics at a bootstrapped start-up. Launched a client engagement team and implemented the Pragmatic Marketing Framework to streamline marketing and product team functions. Key Results:  Established marketing and client engagement teams, client advisory board, and GTM strategy for four SaaS product lines. Spearheaded persona development, buyer journey rollout, and sales enablement packages across four SaaS product lines, utilizing the Pragmatic Marketing framework. Grew revenue from $3M to $5M within a two-year period by improving accuracy of monthly and quarterly forecasting on campaign ROI.

Supported the United States of America International Development (USAID) "Rule of Law" contract designed to coordinate with local government the development of a commercial law infrastructure in Afghanistan. Key Results:  Ensured project reporting and compliance met USAID requirements and results are accurately communicated back to US and Afghan counterparts.  Coordinated logistics and communications for an educational summit on commercial rule of law best practices resulting in successful engagement of over 100 USAID workers, local government officials, and not-for-profit community groups.  Led the design and implementation of a new corporate website, inclusive of content, imagery, and user experience to better reflect company positioning, culture and success.

Lead community engagement initiatives, supervising a team of five to coordinate outreach programs for high-risk groups including battered and widowed women, children, and the unemployed. Led professional development and technical skills training to equip adults to advance in the workforce.Key Results:  Designed and implemented USAID education grant, establishing a community business center enabling access to key technology and resources needed to apply to and secure employment. Trained more than 500 individuals in leading software applications by setting up adult training seminars within the community. Developed curriculum and taught two college courses on critical thinking to more than 200 students in two years.