Oversight of company-wide design initiatives. Concept, layout and production of digital and print communications materials including websites, user interfaces, web banners, brochures, advertisements, signage, and display graphics. Development of brand guidelines and creative workflow.

Provided art direction to graphic design team in an agency environment. Responsibilities included giving feedback and approval for concept, layout and final artwork. Ensured adherence to brand guidelines for multiple accounts. Also, provided hands-on design and conceptualization as necessary.

Led a corporate design team in creating B2B and B2C healthcare marketing materials for hundreds of clients including Fortune 500 companies. Responsible for managing creation of digital and print marketing campaigns including landing pages, html emails, social media, member welcome kits, brochures, postcards and display graphics.Worked closely with marketing leadership on successful high-level strategies to increase member registration and utilization resulting in significant increases year-over-year

Responsible for overall look and feel of B2B and B2C marketing deliverables including website, landing pages, html emails, web banners, sales presentations and print collateral. Provided art direction to front-end developers.

Managed online and print marketing deliverables including website, landing pages, html emails, web banners and direct mail pieces. Provided art direction to development team in maintaining website and building B2C landing pages.

Led a corporate design team in creating online marketing deliverables including landing pages, microsites, html emails and web banner ads. Was responsible for ensuring team adherence to branding guidelines and timely completion of projects.

Designed print advertising, magazine layouts, brochures and product labels.

Designed brochures, software packaging, data sheets, multimedia CD-ROMs and exhibit graphics. Responsible for maintaining company website using proprietary content management system.