Noel Roque Email & Phone Number

San Juan, Puerto Rico, PR

The World Dance Group is in a mission to change the world one dance at a time. After celebrating 5 editions with ESPN, the World Salsa Championships has proven to be the ultimate ballroom TV dance show with a natural blend of music+sports+dancing; three of the most proven magnets to generate TV ratings and viral digital content. Key accomplishments:--The.

San Juan, Puerto Rico, PR

The World Dance Group owns the rights for the ESPN World Salsa Championships (WSC), the most important Salsa dance competition in the world, commonly referred as “The Olympics of Salsa”. As seen on ESPN TV by more than 450 million households worldwide the WSC is celebrated like the Olympics format every 4 years. Next season is in 2022. Built from ground.

New York, New York, US

Noel recently joined the board of directors of Leverage Latino.Leverage is a full-service sports, entertainment and media marketing agency. The accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital.

Atlanta, GA, US

• Direct beverage customer marketing efforts in LATAM for a leading foodservice customer, which operates 1,400 units totaling $1.5B in 30 countries across Latam and the Caribbean. In collaboration with overall customer.
• Led creation, implementation, and strategic positioning of TCCC’s added-value differentiation model and served as customer most trusted marketing advisor. Influenced, trained and empowered the division Account Managers.
• Transformed BKAT marketing model from tactical to strategic: Developed regional programs where none existed and raised participation in KO regional programs to 90%+.
• Design/rollout of regional programs tied to global/BK movie properties (Indiana Jones, Spiderman, Transformers) and negotiation of high-marquee television & music assets like Latin Grammy, Billboards and Latin American.
• Developed/implemented a strategy effective in building BKAT Latam’s capabilities in identifying, creating, and capturing opportunities to broaden total beverage portfolio and continually build beverage incidence..

Atlanta, GA, US

• Earned reputation as a Subject Matter Expert in Hispanic marketing for the Southeast U.S., developing and managing the business of high-profile accounts, including Six Flags Over Georgia, White Water Park, Concessions.
• Delivered 107% of plan, implementing key marketing initiatives, including product launches (Bacardi Mixers, Minute Maid Light, Flavor Rage), and the Come Bien/Cinco de Mayo Hispanic program.Organized a Hispanic.

Atlanta, GA, US

• National Account ExecutiveManaged Hardee’s franchisees in the Southeast U.S. (part of CKE Restaurants, with nearly 2,400 company and franchise-owned restaurants in 32 U.S. states and 11 countries). Developed.
• Ignited sales growth and rectified declining revenue performance. Captured exclusive contracts with 60% of portfolio and renewed business with 100% of customer base.
• Introduced new products (i.e., Dasani, Empulse, Crewz the Wave, Good Answer). Increased traffic and incidence for key franchisees with the Hot Pricing-Large Size program.
• Earned the Coca-Cola Fountain Spotlight Award for consistently exceeding sales objectives and delivering high-quality value to both customers and TCCC.

Atlanta, GA, US

• Coordinated sales and marketing activities for key accounts across the QSR, C-store, petroleum, casual dining, and hotels/leisure/entertainment channels in the Caribbean Region, which represented a $500M business (27.
• Inked a seven-country deal with Burger King that distinguished the Caribbean as the only region worldwide to sign 100% of its contracts before deadline.
• Negotiated 100% of Global customers entering the Caribbean Region.
• Grew key account volume 10% (totaling 12M U.C.) by converting 100% of Subway’s Puerto Rico business (now 200+ units), Caribbean Cinema’s Puerto Rico and Dominican Republic business (150 screens),Club Med, Popeye’s.
• Maintained 80%+ share in the hotel segment, which served as one of the most vital sources of revenue region-wide (representing 1K+ properties and 200K rooms). This includes winning (via RFP) the Atlantis Hotel, largest.

Umraniye, Istanbul, TR

• On Premise Director (1996-1998)
• Cold Drink Marketing Manager (1990-1995)
• Product Manager (1990)Directed sales/expense accountability for a $25M organization in the Immediate Consumption channels. Managed and developed a sales, marketing, and technical team of over 100 associates. Applied.
• Increased fountain sales by 96%, leading organization to achieve nine consecutive years of growth and positioning PR as the market leader for the first time in 10 years.
• Inked fountain/vending contracts with Walmart, Home Depot, Ritz Carlton, 7-Eleven, Esso, and Wendy’s. Plaza Acuatica Theme Park, etc.

Pembroke, BM

• Rendered broad-based marketing support—sales forecasting, ABPs, promotion development, pricing strategy, category management, new product/package introduction, sales presentations—of the Cold Drink Sales organization.
• Implemented activation standards, segmented by channel, with focus on achieving the “look of success”.
• Consistently delivered results aligned with the brand’s objectives and strategies

London, Greater London, GB

• Oversaw development and production of creative advertising, sales promotions, and corporate training programs for diverse clients ranging from Hilton International and Massó Hardware Stores (n/k/a The Home Depot) to.
• Repaired broken relationships with Hilton and Massó (accounts valued at $2 million). Retained 100% of the business by rebuilding clients’ trust and confidence in company’s ability to deliver advertising solutions

New York, New York, US

• Responsible for the Sales and Promotion efforts of the Mazda Cars and Trucks account.Developed and maintained relationships with large strategic accounts, serving as the liaison between creative teams and clients to.
• Conceptualized and brought to fruition the “Dealeramigo” concept, aligning dealer marketing activities with Mazda’s corporate marketing strategies and performance objectives.
• Exceeded quota for sales of luxury models by 20%.

Louisville, KY, US

• Established and managed marketing operations for KFC’s business in Puerto Rico, translating corporate strategies into local market plans. Sourced and appointed advertising agencies and market research firms; conducted.
• Created the campaign for the 1985 Summer Large Pack offer, breaking all sales records (104 sales/unit).
• Coordinated 13 new store openings, LSM activities, and new product introductions (Super Pechuga Gourmet, Puchu-filete Chicken Sandwich).

Executive Education Towards Certificate In Food Service Management, Food Service

Mba-Magna Cum Laude, Marketing

Bba-Magna Cum Laude, Marketing