The World Dance Group is in a mission to change the world one dance at a time. After celebrating 5 editions with ESPN, the World Salsa Championships has proven to be the ultimate ballroom TV dance show with a natural blend of music+sports+dancing; three of the most proven magnets to generate TV ratings and viral digital content. Key accomplishments:--The latest show produced in Atlanta, GA generated the highest ratings on ESPN in the 22-23 age range meaning that .....motivating the videogame generation to get off the couch and onto the dance floor became a quest!!. --Named one of top worldwide festivals by RAD Magazine.--The latest event celebrated at the magnificent Atlanta Marriott Marquis aired on ESPN with highest ratings ( 34.4 in the 22-23 age range-the "unapproachable generation"). The WSC in its 5th edition received extensive media coverage including CNN, EFE news and quickly became trending topic in social media. --Karen and Ricardo-WSC Champions were hired to compete in NBC World of Dance. Second place--Top 3 WSC Champions competed in 2017 World Games (Poland). Made the podium: 1st,2nd and 3rd place.--Redesigned SalZOOM 360 app to become the source for Latin Music and dancing worldwide--Launched DanceMart, a marketplace that connects dance students and instructors in one place.As the CEO of the WDG, Noel is responsible for all aspects of the WSC brand from event planning, talent acquisition, marketing, TV rights, licensing, e-commerce, social media and full P/L responsibility. Events organized by the WDG reunited several associations towards a big purpose creating alliances with diverse, philanthropic, charity and business community groups in Atlanta including the Latin American Association, Latin American Chamber of Commerce, LGBT Community, US Army, American Heart Association and Delta Airlines amongst others. Noel ideas are revolutionary and globalist. Simply, Noel has changed the outlook on the world of dance.

The World Dance Group owns the rights for the ESPN World Salsa Championships (WSC), the most important Salsa dance competition in the world, commonly referred as “The Olympics of Salsa”. As seen on ESPN TV by more than 450 million households worldwide the WSC is celebrated like the Olympics format every 4 years. Next season is in 2022. Built from ground zero, this new sports marketing brand and property provides the global stage for accomplished dancers to be on the big screen. Our dancers had been featured on shows like Americas Got Talent, So you think you Can Dance, NBC World of Dance, etc. Produced 5 editions: Las Vegas, Nevada, Disney Resorts in Orlando, Hollywood, Florida and most recently in Atlanta, GA. The events have been broadcast via ESPN2, ESPN Deportes, ESPN International and other international networks such as Trans World International (TWI), Direct TV and Pony Canyon in Japan.

Noel recently joined the board of directors of Leverage Latino.Leverage is a full-service sports, entertainment and media marketing agency. The accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation and distribution, public relations, social media, digital, experimental marketing and asset valuation/ROI analytics. The solutions-oriented approach enables clients to achieve: Desired results including increased awareness, improved relationships, enhanced brand preferences, and increased sales. Clear identifiable target audience and demographic reach. Measurable results, both conceptually and practically.www.leverageagency.comConsulted the agency in the creation and development of an integrated campaign for Burger King in Latin America. The campaign “Reyes del Momento” connected millennial consumers with their identified passion points: music, sports and technology.

Direct beverage customer marketing efforts in LATAM for a leading foodservice customer, which operates 1,400 units totaling $1.5B in 30 countries across Latam and the Caribbean. In collaboration with overall customer strategy, lead all facets of strategic marketing, brand activation, and regional programs, including multilingual integrated marketing communications (IMC) programs encompassing both, traditional and non-traditional media.• Led creation, implementation, and strategic positioning of TCCC’s added-value differentiation model and served as customer most trusted marketing advisor. Influenced, trained and empowered the division Account Managers on beverage insights and key initiatives that drove volume and profit.• Transformed BKAT marketing model from tactical to strategic: Developed regional programs where none existed and raised participation in KO regional programs to 90%+.• Design/rollout of regional programs tied to global/BK movie properties (Indiana Jones, Spiderman, Transformers) and negotiation of high-marquee television & music assets like Latin Grammy, Billboards and Latin American Idol. - Created the “King for a Day” platform, a unique overarching IMC concept that was awarded as a finalist in the 2013 Coca-Cola Marketing and Commercial Awards. Activated star-studded concerts with super stars Marc Anthony and Juan Luis Guerra. Implemented first customer activation with Busch Gardens in LATAM. Incorporated Coke partners Delta/AA.- Launched FIFA World Cup program in 100% of Latam units, achieving the goal of $16M in 2010.• Developed/implemented a strategy effective in building BKAT Latam’s capabilities in identifying, creating, and capturing opportunities to broaden total beverage portfolio and continually build beverage incidence.- Created a $7M pipeline of new sales with rollout of the Insights to Actions “i2A” strategic frame-work, later the foundation for all BKAT Latam value-added marketing, research, and marketing asset activations.

Earned reputation as a Subject Matter Expert in Hispanic marketing for the Southeast U.S., developing and managing the business of high-profile accounts, including Six Flags Over Georgia, White Water Park, Concessions International, Mellow Mushroom, and Atlanta Hispanic Association of Restaurants. • Delivered 107% of plan, implementing key marketing initiatives, including product launches (Bacardi Mixers, Minute Maid Light, Flavor Rage), and the Come Bien/Cinco de Mayo Hispanic program.Organized a Hispanic Association of Restaurants in the South-East and closed multi-year deals with 300+ Hispanic restaurants.Renegotiated contracts with 100% of the assigned customers.

National Account ExecutiveManaged Hardee’s franchisees in the Southeast U.S. (part of CKE Restaurants, with nearly 2,400 company and franchise-owned restaurants in 32 U.S. states and 11 countries). Developed comprehensive business plans and marketing initiatives that produced double-digit sales gains.• Ignited sales growth and rectified declining revenue performance. Captured exclusive contracts with 60% of portfolio and renewed business with 100% of customer base.• Introduced new products (i.e., Dasani, Empulse, Crewz the Wave, Good Answer). Increased traffic and incidence for key franchisees with the Hot Pricing-Large Size program.• Earned the Coca-Cola Fountain Spotlight Award for consistently exceeding sales objectives and delivering high-quality value to both customers and TCCC.

Coordinated sales and marketing activities for key accounts across the QSR, C-store, petroleum, casual dining, and hotels/leisure/entertainment channels in the Caribbean Region, which represented a $500M business (27 countries);200,000 hotel rooms and 6 languages spoken. Leveraged CCC’s global infrastructure to meet customers’ international business needs in the Region.• Inked a seven-country deal with Burger King that distinguished the Caribbean as the only region worldwide to sign 100% of its contracts before deadline.• Negotiated 100% of Global customers entering the Caribbean Region.• Grew key account volume 10% (totaling 12M U.C.) by converting 100% of Subway’s Puerto Rico business (now 200+ units), Caribbean Cinema’s Puerto Rico and Dominican Republic business (150 screens),Club Med, Popeye’s Jamaica business, and KFC’s Curacao/St. Vincent/Dominica, among others.• Maintained 80%+ share in the hotel segment, which served as one of the most vital sources of revenue region-wide (representing 1K+ properties and 200K rooms). This includes winning (via RFP) the Atlantis Hotel, largest resort in the Caribbean

On Premise Director (1996-1998) • Cold Drink Marketing Manager (1990-1995) • Product Manager (1990)Directed sales/expense accountability for a $25M organization in the Immediate Consumption channels. Managed and developed a sales, marketing, and technical team of over 100 associates. Applied opportunity-based strategic planning and development in managing a portfolio of diverse accounts spanning multiple channels.• Increased fountain sales by 96%, leading organization to achieve nine consecutive years of growth and positioning PR as the market leader for the first time in 10 years.• Inked fountain/vending contracts with Walmart, Home Depot, Ritz Carlton, 7-Eleven, Esso, and Wendy’s. Plaza Acuatica Theme Park, etc.

Rendered broad-based marketing support—sales forecasting, ABPs, promotion development, pricing strategy, category management, new product/package introduction, sales presentations—of the Cold Drink Sales organization (fountain/vending accounts), comprised of 12K+ retail customers. Managed execution of loyalty and rewards programs. Served as a vital liaison to account teams assigned to the bottler and KO headquarters.• Implemented activation standards, segmented by channel, with focus on achieving the “look of success”.• Consistently delivered results aligned with the brand’s objectives and strategies

Oversaw development and production of creative advertising, sales promotions, and corporate training programs for diverse clients ranging from Hilton International and Massó Hardware Stores (n/k/a The Home Depot) to Sara Lee Hosiery and WAPA-Channel 4 (Puerto Rico).• Repaired broken relationships with Hilton and Massó (accounts valued at $2 million). Retained 100% of the business by rebuilding clients’ trust and confidence in company’s ability to deliver advertising solutions

Responsible for the Sales and Promotion efforts of the Mazda Cars and Trucks account.Developed and maintained relationships with large strategic accounts, serving as the liaison between creative teams and clients to ensure that clients’ needs and goals were met on every project. Created and pitched advertising proposals and managed project/account budgets. Secured business with Mazda, National Car Rental, and Cilag Caribbean, a Johnson & Johnson division.• Conceptualized and brought to fruition the “Dealeramigo” concept, aligning dealer marketing activities with Mazda’s corporate marketing strategies and performance objectives.• Exceeded quota for sales of luxury models by 20%.

Established and managed marketing operations for KFC’s business in Puerto Rico, translating corporate strategies into local market plans. Sourced and appointed advertising agencies and market research firms; conducted feas-ibility and market studies to identify sites for development and/or clarify target demographics for existing units.• Created the campaign for the 1985 Summer Large Pack offer, breaking all sales records (104 sales/unit).• Coordinated 13 new store openings, LSM activities, and new product introductions (Super Pechuga Gourmet, Puchu-filete Chicken Sandwich).