- Led brand & creative strategy team in Platforms & Ecosystems (P&E), inclusive of Google's platforms (e.g., Android) and the ecosystems they support (e.g., Play). Worked cross functionally with product (design, engineering, and management), product marketers, internal & agency creatives and strategy to plan, build, and launch campaigns that create unbreakable bonds with consumers. - Owned Android's global brand repositioning and its socialization across different xfn Google stakeholders and external partners to bolster Android’s falling appeal amongst Gen Z, contributing to increases in global Android brand trust (+13pts) and premium sales volumes (up to +7.3pts).- Guided the creation of Android’s new global brand guidelines that reflect its inclusive, iterative and open brand positioning, including the resurrection of the beloved Android Bot.- Authored and led the redefinition of the Android category to “Google on Android,” using Google to drive reappraisal and affinity for Android across global ATL and BTL.- Identified a globally validated “Android mindset”—a set of attitudes, beliefs and values unique to current Android owners and potential iOS switchers—instrumental in shaping Android’s brand positioning and campaigns.- Wrote a future-focused P&E ecosystem brand positioning with a recommendation on how to position the products within P&E for the Google AI-era.- Set the strategic foundation and developed creative platforms for multiple campaigns including: Chrome’s ‘There’s no place like Chrome’ (developed the strategic platform ‘Chrome is your online home’); iPager (parody film that contributed to Apple adopting RCS); Android collabs like Baby Phat (reasserting Android’s role in culture); Circle to Search with Google (launched a new way to search on the Samsung S24 with Google AI exclusively on Android) and more.- Orchestrated multiple pieces of Gen Z research including: beliefs and values, AI outlook and use cases, media behaviors, and more.

- Pioneered membership models to driver greater brand loyalty for Live Nation.

- Co-led Superconductor, an agency at the nexus of advertising and entertainment, launched on behalf of founders and acclaimed Hollywood storytellers The Russo Brothers and Justin Lin.- Established “The Writer’s Room,” a collaborative brand & content creation methodology based on Hollywood storytelling techniques, and brought on partner brands like Amazon Web Services, Chipotle as well as tech startups; streamlining strategy and its creative expression into one simple, intuitive construct.- Achieved profitability in its second year through an Agile staffing model that broke down the barriers between clients and creators (Hollywood directors, writers and showrunners).- Spearheaded Augmented/Virtual Reality (AR/VR), animated, social experiences and content for clients including Amazon Publishing, Fiat Chrysler Automotive, CAA, Richemont and Nike, that lived up to core company belief that “brands deserve content that’s just as good as the best Hollywood entertainment."- Initiated brand partnership campaigns for studios like Disney, Fox, and Warner Brothers, and created campaigns for new films and IP for Netflix and Amazon.

- Repositioned the Intuit brand as an ecosystem with the new global brand tagline, "Powering Prosperity”, the underpinning for the Super Bowl spot "A Giant Story," garnering 24MM views, and driving 7x sales goal numbers and a 300% increase in brand awareness, within the first four weeks.- United a diverse group of siloed, internal Intuit stakeholders, to redefine the brand architecture across the parent-brand and sub product-brands (TurboTax, QuickBooks and Mint).

- Led day-to-day strategy on $500MM+ Lexus national & dealer accounts: repositioned Lexus appeal to a younger, more modern buyer. Developed an always-on media approach to maintain upper & lower funnel metrics, and a halo model media strategy that raised brand imagery to new highs with GenX and GenY targets.- Helped Lexus win coveted awards: most loved automotive brand of the year and the #2 most loved overall (behind iPhone, per New Media Metrics).- Oversaw Indian Motorcycle, HSBC Premier, PIMCO and The Ritz Carlton and managed 7+ strategists.- Won new business pitch for Indian Motorcycle, leading to an increase in market share from 2% to 10%, and a 63% rise in gross profit - earning the #2 spot in the category within two years.- Ran a proprietary study on The Global Affluent Tribe, the first piece of quantitative & qualitative research of its magnitude: 3k+ consumers across 10+ major cities and three continents.

- Originated the ‘University of Farmers’ campaign strategy, credited with lifting ‘unaided consideration’, the key campaign success measure, from 26% to 34% in year one, increasing agent quotes by 30%, and putting Farmers Insurance on par with competitors despite being outspent by 3x+. - Hosted multiple presentations and work sessions with the Farmers agent advisory board, incorporating feedback for downstream impact. - Moderated multiple focus groups nationwide, to gauge campaign reactions and evolve as needed.- Pioneered campaigns for MGM properties in Las Vegas including Mandalay Bay, Luxor and Excalibur.

- Headed Nissan planning: led the Emmy-nominated 100% electric Nissan LEAF campaign launch, and wrote "The New Car" campaign line; helped position the Commercial Vehicle division launch, managed sustain communications, introduced new models, and led all research initiatives across the portfolio.- Helped develop Pedigree’s “Dog’s Rule” campaign, credited with setting U.S. sales records, raising $7MM+ for shelter dogs and eclipsing an unprecedented $3B in global sales. Owned the relaunch of Pedigree Snacks & Treats, consolidating the product line and revising packaging, recording new sales records in the $120MM business. - Developed new product SKUs and accompanying campaigns for Mars brands including Uncle Ben’s, Whiskas, Temptations, The GoodLife Recipe and Seeds of Change. - Won Pacific Standard Time pitch with a strategy that led to an award-winning video with Ice Cube.

- Responsibilities included creative development, category research, accounting, and reports on Network Associates.

- Played integral role growing agency from 3 employees to 25 employees by contributing to brand positioning; creative development and acquisition & loyalty campaigns across clients Wildbrain, Big Bow, and One Box.

- Analyzed client goals and online media vehicles, and assisted in media negotiations to execute online banner campaigns for clients Inktomi, eHow, and OfficeDepot.com.

- Cut my teeth in the ad business by assembling competitive reviews, writing conference reports, photocopying, faxing, and making assorted flavors of coffee

- Started a portal for Spanish speakers when portals were just getting started.