I work with large enterprises, helping them adopt cloud services and agile practices in order to compete more effectively in rapidly changing, unpredictable industries.

I work with large enterprises, helping them adopt cloud services and agile practices in order to compete more effectively in rapidly changing, unpredictable industries.

Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services.I help companies decrease infrastructure spend and increase agility by choosing to migrate to AWS, and or grow their footprint on AWS.

Overview:Lead strategic planning in concert with clients to execute cross-channel digital campaigns to achieve company goals and reach performance KPI’s. I provide key analysis and optimization in order to continually boost efficiency and performance.Core Competencies:Cross-Platform Marketing, Loyalty Marketing, Email Marketing, E-Commerce, SEM, Display Retargeting, Conversion Optimization, Social Media Management, Account Management, Team Leadership, Competitive Research, Analysis and ReportingIndustry Experience:Electra Fashion Bikes, Apparel and Accessories; Kaenon Designer Sunglasses; Hopkins Golf and Accessories; Hooters of America; Kangaroo Express; City of Del Mar; Mercedes-BenzKey Successes:• Team Leadership - Performed critical team leadership role while creating app-based loyalty club built on marketing automation to provide one-to-one customer experiences. Success of program written up in AdWeek and Nations Restaurant News.• Cross-Platform Marketing - Harvested 25k e-club signups—double previous year—during client's March Madness Campaign; Reached 34 million people – 1 million beyond plan – for restaurant client during five week $100K campaign; Achieved 141% ROI for designer sunglasses brand over sixteen-week campaign.• Social Media Management - Grew restaurant client's Facebook organic reach from 600K to 5.6 Million in five month period; Increased engagement rate, bringing it 50% above industry consistently over 20-week period.

Overview:Developed online and experiential marketing materials for University of Southern California's Athletic Department. Executed primary research, including focus group and survey planning, development and administration.Key Successes:• Developed and organized a focus group for club sports presidents to voice concerns regarding program• Coordinated with Recreational Sports managers to create a student staff job satisfaction survey• Analyzed survey results and identified strengths and opportunities for improvement within the department

Overview:As a Project Manager, I learned the value of participative leadership, stellar communication and teamwork while leading 30 direct reports to complete assignments. Projects were completed with efficient use of time and resources, before deadline and with persistent attention to quality.Key Successes:• Promoted four times in first two years of enlistment to become project and labor development manager for a group of 30 direct reports.• Reduced materials waste by 10% by improving usage projections and ordering processes.• Developed and managed training program to increase promotion velocity and improve effectiveness.• Developed curriculum and led weekly ship-wide safety and preparedness trainings for team of 150.