Community Manager
Current- Managing Social Media- Content planning and development aligned with brand messaging and reflects what is happening in the Oceania and Southeast Asia markets. - Working with the sales team to ensure appropriate retail and food service users are highlighted on platforms, trade promotions and events are marketed, and ensuring a mix of B2B and B2C content is executed. - Increasing engagement on platforms through a combination of strategies including hiring content creators, and… Show more - Managing Social Media- Content planning and development aligned with brand messaging and reflects what is happening in the Oceania and Southeast Asia markets. - Working with the sales team to ensure appropriate retail and food service users are highlighted on platforms, trade promotions and events are marketed, and ensuring a mix of B2B and B2C content is executed. - Increasing engagement on platforms through a combination of strategies including hiring content creators, and influencers, connecting with and onboarding content creators to help generate UGC and increase brand awareness, measuring and analysing results of digital footprint and adjusting future digital execution as needed. - Working with global teams to share and develop content that maintains global messaging and look and feel. - Managing budget to execute social media strategy and drive awareness and sales. - Managing Google Ads and Social Media Ads.- Creating compelling and engaging ads which encourage users to click-throughs to the website - Measuring analytics and adjusting ads to ensure we are receiving the best ROI possible. Show less