Consultant.Marketing and Communication manager for local and international projects.Focus on omni-channel communication strategy, digital and social media, accounting and PR. Training as a bonus track.

Responsible for all digital and social media activities, owned channels, paid media, influencer marketing, UX and website optimization. Responsible for strategy and supervision of activities related to Marketing Automation and Customer Engagement Marketing, Connected Services, Customer Data Analysis and e-Commerce (including Digital Lead generation and management) projects. Customer satisfaction obsessed.Toyota, Lexus and Kinto brands + coordination of Toyota Group companies (Toyota Financial Services and Toyota Insurance) CEM activities. Head of team + in-house dedicated agency management.Key responsibilities in detail:• Digital marketing media strategy• Social media and Influencer strategy• Management of Brand promotion, sponsorships (e.g. Giro D’Italia, Olimpycs/Paralympics) and special digital launch projects• Digital assets production for new product launch campaigns, adv display/DM, CRM and Digital media campaigns management• Toyota/Lexus Corporate and Retailers websites assets and content production / maintenance • KPI monitoring• SEO/SEM/CRO• CRM and Customer Engagement Marketing strategy and activities developing complex automated customer journeys to support product launches, aftersales campaigns, customer nurturing, satisfaction and engagement throughout the whole Customer Journey.• Customer satisfaction (NPS) and VOC analysis; customer data analysis• GDPR compliancy• Connected services strategy development and implementation (WeHybrid program, portal and mobile apps)• E-commerce projects development: Lead generation and management, online reservation, online pre-sales activities• CDP/MDM

Responsible for all the digital and social communication projects and consumer engagement activities for Alfa Romeo and Jeep brands all over EMEA Region including: social media channels, launch campaigns, digital adv assets, corporate websites, mobile/tablets apps, special projects + International Coordination.Key responsibilities in detail:- Digital strategy, guidelines and coordination on Europe, Middle-East, Africa (EMEA) Markets- Digital assets production for new product launch campaigns, adv display/DM, CRM - Social Media EMEA strategy, guidelines and management of EMEA HQ profiles and special projects- Influencer marketing strategy and management across EMEA region- Content (photo/video shooting) and storytelling strategy and production- Jeep / Alfa Romeo EMEA Corporate websites assets and content production / maintenance - Management of Brand promotion and sponsorships (e.g. Ferrari, Juventus) digital projects and activities- Special digital launch projects, such as contests/games- Mobile/tablets apps development

• Management of the agency key clients • Digital/social media strategy supervision on clients• Budget, time and people management • New business and prospect• Head of team• Clients: Maserati, Alfa Romeo, Reckitt Benckiser (Durex), Kartell.

• Strategic management of content for Seat PG (web, mobile, print, voice).• Relation with agencies, suppliers, partners.• Strategic organization and centralization of content.• Strategic planning for the company owned sites (paginegialle.it, paginebianche.it e tuttocitta.it) regarding partnership e co-branding projects in order to gain on traffic and content. Management of agreements with our legal dept. Negotiation on business affairs. Budgeting. Reporting and KPI management. Managing web and communication agency relations.• Strategic support on innovative projects.• Events organization. Sponsorship projects.

• Creation and management of web products for Seat PG clients (SMBs). Business plans, competitive review, pricing, budgeting, suppliers management and scouting, partnership manager, marketing and communication management, business events organizations. Sales force support, partnering on complex negotiations.• Products: social network, AdWords selling (in partnership with Google), info/ecommerce.• New products scouting.

ACCOUNT DIRECTOR• Digital marketing and social media strategy, Internet PR, community management, content management, social networking, liveblogging, monitoring, brand reputation. Events organization. • Clients: Fiat, Lancia, Fiat Yamaha Team, La Stampa, Bulgari, Kartell, NH Agriculture, Bosch, Europ Assistance, Barilla. • Head of team.

• International coordinator for minor markets and importers advertising campaigns. • Management and development of ATL campaigns. • Client: Alfa Romeo.

• Daily and monthly press clippings, press kit and press releases, journalists mailing lists, contact with international press, supplier management. • Press days and events organization (ex: F430 Spider international media test drive, Superamerica international media test drive in Montecarlo, Italia Classica 2005, International motorshows, ecc.); International events organization (ex. China Tour, Panamerican Tour, etc)• Personal assistant to the Communication Director