Developed and executed global branding and marketing strategies to drive brand awareness and sales growth. Led digital transformation with data-driven insights to optimize campaigns and achieve KPIs. Automated marketing and sales processes using HubSpot, improving lead activation and campaign efficiency. Built and led high-performing teams, implementing agile workflows focused on content, product marketing, and analytics. Enhanced cross-functional collaboration with sales, product, and customer… Show more Developed and executed global branding and marketing strategies to drive brand awareness and sales growth. Led digital transformation with data-driven insights to optimize campaigns and achieve KPIs. Automated marketing and sales processes using HubSpot, improving lead activation and campaign efficiency. Built and led high-performing teams, implementing agile workflows focused on content, product marketing, and analytics. Enhanced cross-functional collaboration with sales, product, and customer service to align strategies and improve customer satisfaction. Created internal communication strategies to boost employee engagement and alignment with company goals. Show less

At ecoinvent, the world's most consistent and transparent life cycle inventory database, I led the Marketing and Communication Team, developing a comprehensive marketing strategy and implementing marketing automation. I spearheaded the rebranding of the corporate design, launched a new website, and built a knowledge base to enhance customer engagement. My work focused on driving conversations around LCA and sustainability, helping our customers make informed decisions using reliable data.

At Swisscom B2B, I was a member of the B2B Marketing leadership team overseeing 70+ employees. I led a team of 25 digital and content experts, managing the relaunch of the corporate website for SME, Corporate, and Startup areas. I spearheaded the team’s agile transformation and formed a new Marketing Automation Team, utilizing Eloqua to deliver personalized customer experiences and optimize content production for enhanced engagement.

Developed and implemented the marketing strategy for the B2B service portfolio, leading the brand’s strategic repositioning and rebranding across all channels. Built and managed a marketing team, collaborating with external agencies to execute key initiatives. As part of the extended management team, I co-developed the business strategy, aligning marketing activities with sales goals and fostering strong customer relationships.

one paragraphChatGPT:ChatGPTLed comprehensive marketing operations, including the relaunch of a corporate website, digital lead generation via Pardot and Salesforce, and the execution of targeted campaigns and C-level events. Developed a robust social media strategy to drive brand awareness and audience engagement, while managing media relations, launching a blog, and producing white papers to boost thought leadership. Additionally, focused on employer branding by enhancing HR… Show more one paragraphChatGPT:ChatGPTLed comprehensive marketing operations, including the relaunch of a corporate website, digital lead generation via Pardot and Salesforce, and the execution of targeted campaigns and C-level events. Developed a robust social media strategy to drive brand awareness and audience engagement, while managing media relations, launching a blog, and producing white papers to boost thought leadership. Additionally, focused on employer branding by enhancing HR marketing and internal communications to attract top talent and strengthen the company's reputation. Show less

International Sales of high quality handmade rugs from Kyrgystan. Implementing the strategy, procurement of the rugs, design, brand, marketing management, communications, customers relationship, international fairs.

Corporate Design and Design of Marketing material for various Swiss and International clients.